Facebook Ads 2019
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| Author | : Brian Meert |
| Publisher | : Advertisemint, Incorporated |
| Total Pages | : 344 |
| Release | : 2019-12 |
| Genre | : Business & Economics |
| ISBN | : 9780999308424 |
UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California
| Author | : Jörg Haßler |
| Publisher | : Springer Nature |
| Total Pages | : 331 |
| Release | : 2021 |
| Genre | : Comparative politics |
| ISBN | : 3030738515 |
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
| Author | : Perry Marshall |
| Publisher | : Ultimate Series |
| Total Pages | : 268 |
| Release | : 2017 |
| Genre | : BUSINESS & ECONOMICS |
| ISBN | : 9781599186115 |
Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
| Author | : Amy Porterfield |
| Publisher | : John Wiley & Sons |
| Total Pages | : 788 |
| Release | : 2012-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1118466802 |
Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
| Author | : Nicholas Kusmich |
| Publisher | : |
| Total Pages | : 170 |
| Release | : 2017-02-15 |
| Genre | : Business & Economics |
| ISBN | : 9781619615762 |
Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In Give, he will show you what differentiates Facebook from traditional advertising and explain why it's so important to promote your business in a way that's congruent with the norms of social media. He'll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. You'll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
| Author | : Michael Cooper |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 116 |
| Release | : 2017-06-11 |
| Genre | : Facebook (Electronic resource) |
| ISBN | : 9781548046590 |
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales? You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.
| Author | : Perry S. Marshall |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Facebook (Electronic resource) |
| ISBN | : |
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer Nature |
| Total Pages | : 242 |
| Release | : 2022-09-23 |
| Genre | : Business & Economics |
| ISBN | : 3031145755 |
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
| Author | : Chris J. Brodie |
| Publisher | : Independently Published |
| Total Pages | : 66 |
| Release | : 2019-10-22 |
| Genre | : |
| ISBN | : 9781701690134 |
Facebook Advertising is the new advertising platform of the digital age that is dominating the advertising industry. With over 2billion+ users on the platform facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry, create effective and cost efficient ads is a very tedious and convoluted process, this book will aim to guide you into the right direction to save you from wasting ads spend, this book might be your best investment yet This eBook will cover the following in details: Facebook ads guidelines Facebook Pixels mastery (So important!) Facebook Business accounts Different types of Facebook Ads in the eco-system, and when to use which Creating effective Facebook ads copy And much much more! Don't wait, add to cart now!
| Author | : Siva Vaidhyanathan |
| Publisher | : Oxford University Press |
| Total Pages | : 337 |
| Release | : 2018-05-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0190841184 |
A fully updated paperback edition that includes coverage of the key developments of the past two years, including the political controversies that swirled around Facebook with increasing intensity in the Trump era. If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In this fully updated paperback edition of Antisocial Media, including a new chapter on the increasing recognition of--and reaction against--Facebook's power in the last couple of years, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
