Eye Tracking and Visualization

Eye Tracking and Visualization
Author: Michael Burch
Publisher: Springer
Total Pages: 259
Release: 2017-01-20
Genre: Mathematics
ISBN: 3319470248

This book discusses research, methods, and recent developments in the interdisciplinary field that spans research in visualization, eye tracking, human-computer interaction, and psychology. It presents extended versions of papers from the First Workshop on Eye Tracking and Visualization (ETVIS), which was organized as a workshop of the IEEE VIS Conference 2015. Topics include visualization and visual analytics of eye-tracking data, metrics and cognitive models, eye-tracking experiments in the context of visualization interfaces, and eye tracking in 3D and immersive environments. The extended ETVIS papers are complemented by a chapter offering an overview of visualization approaches for analyzing eye-tracking data and a chapter that discusses electrooculography (EOG) as an alternative of acquiring information about eye movements. Covering scientific visualization, information visualization, and visual analytics, this book is a valuable resource for eye-tracking researchers within the visualization community.

Eye Tracking and Visual Analytics

Eye Tracking and Visual Analytics
Author: Michael Burch
Publisher:
Total Pages: 0
Release: 2021
Genre: Computers
ISBN: 9788770224338

This book describes aspects from the interdisciplinary field of visual analytics, also discusses more general approaches from the field of visualization as well as algorithms and data handling.

Eye Tracking and Visual Analytics

Eye Tracking and Visual Analytics
Author: Michael Burch
Publisher: CRC Press
Total Pages: 380
Release: 2022-09-01
Genre: Computers
ISBN: 1000792943

Visualization and visual analytics are powerful concepts for exploring data from various application domains. The endless number of possible parameters and the many ways to combine visual variables as well as algorithms and interaction techniques create lots of possibilities for building such techniques and tools. The major goal of those tools is to include the human users with their tasks at hand, their hypotheses, and research questions to provide ways to find solutions to their problems or at least to hint them in a certain direction to come closer to a problem solution. However, due to the sheer number of design variations, it is unclear which technique is suitable for those tasks at hand, requiring some kind of user evaluation to figure out how the human users perform while solving their tasks. The technology of eye tracking has existed for a long time; however, it has only recently been applied to visualization and visual analytics as a means to provide insights to the users’ visual attention behavior. This generates another kind of dataset that has a spatio-temporal nature and hence demands for advanced data science and visual analytics concepts to find insights into the recorded eye movement data, either as a post process or even in real-time. This book describes aspects from the interdisciplinary field of visual analytics, but also discusses more general approaches from the field of visualization as well as algorithms and data handling. A major part of the book covers research on those aspects under the light and perspective of eye tracking, building synergy effects between both fields – eye tracking and visual analytics – in both directions, i.e. eye tracking applied to visual analytics and visual analytics applied to eye tracking data. Technical topics discussed in the book include: • Visualization; • Visual Analytics; • User Evaluation; • Eye Tracking; • Eye Tracking Data Analytics; Eye Tracking and Visual Analytics includes more than 500 references from the fields of visualization, visual analytics, user evaluation, eye tracking, and data science, all fields which have their roots in computer science. Eye Tracking and Visual Analytics is written for researchers in both academia and industry, particularly newcomers starting their PhD, but also for PostDocs and professionals with a longer research history in one or more of the covered research fields. Moreover, it can be used to get an overview about one or more of the involved fields and to understand the interface and synergy effects between all of those fields. The book might even be used for teaching lectures in the fields of information visualization, visual analytics, and/or eye tracking.

Gazing at Games

Gazing at Games
Author: Veronica Sundstedt
Publisher: Morgan & Claypool Publishers
Total Pages: 115
Release: 2012-03-01
Genre: Computers
ISBN: 1608456501

Eye tracking is a process that identifies a specific point in both space and time that is being looked at by the observer. This information can also be used in real-time to control applications using the eyes. Recent innovations in the video game industry include alternative input modalities to provide an enhanced, more immersive user experience. In particular, eye gaze control has recently been explored as an input modality in video games. This book is an introduction for those interested in using eye tracking to control or analyze video games and virtual environments. Key concepts are illustrated through three case studies in which gaze control and voice recognition have been used in combination to control virtual characters and applications. The lessons learned in the case studies are presented and issues relating to incorporating eye tracking in interactive applications are discussed. The reader will be given an introduction to human visual attention, eye movements and eye tracking technologies. Previous work in the field of studying fixation behavior in games and using eye tracking for video game interaction will also be presented. The final chapter discusses ideas for how this field can be developed further to create richer interaction for characters and crowds in virtual environments. Alternative means of interaction in video games are especially important for disabled users for whom traditional techniques, such as mouse and keyboard, may be far from ideal. This book is also relevant for those wishing to use gaze control in applications other than games. Table of Contents: Introduction / The Human Visual System / Eye Tracking / Eye Tracking in Video Games / Gaze and Voice Controlled Video Games: Case Study I and II / Gaze and Voice Controlled Drawing: Case Study III / Conclusion

Eye Tracking Methodology: Theory and Practice

Eye Tracking Methodology: Theory and Practice
Author: Andrew Duchowski
Publisher: Springer Science & Business Media
Total Pages: 256
Release: 2013-03-14
Genre: Computers
ISBN: 1447137507

The first book to provide an in-depth introduction to this topic and to offer instruction on how to set up and operate a system of this type. This book is divided in 3 parts, the first of which covers the relevant background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The second part surveys eye tracking devices and gives a detailed introduction to the technical requirements for installing a system and developing an application program. The final part looks at potential application in areas such as human factors, collaborative systems, virtual reality, and marketing/advertising.

Eye Tracking Methodology

Eye Tracking Methodology
Author: Andrew T. Duchowski
Publisher: Springer
Total Pages: 387
Release: 2017-05-24
Genre: Computers
ISBN: 3319578839

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising. The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS. Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

Current Trends in Eye Tracking Research

Current Trends in Eye Tracking Research
Author: Mike Horsley
Publisher: Springer Science & Business Media
Total Pages: 340
Release: 2013-12-11
Genre: Education
ISBN: 3319028685

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

Eye Tracking for Visual Marketing

Eye Tracking for Visual Marketing
Author: Michel Wedel
Publisher: Now Publishers Inc
Total Pages: 105
Release: 2008
Genre: Business & Economics
ISBN: 1601981546

Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.

Eye Tracking

Eye Tracking
Author: Kenneth Holmqvist
Publisher: OUP Oxford
Total Pages: 793
Release: 2011-09-22
Genre: Psychology
ISBN: 0191625426

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

Image-Based Visualization

Image-Based Visualization
Author: Christophe Hurter
Publisher: Springer Nature
Total Pages: 111
Release: 2022-05-31
Genre: Mathematics
ISBN: 3031026012

Our society has entered a data-driven era, one in which not only are enormous amounts of data being generated daily but there are also growing expectations placed on the analysis of this data. Some data have become simply too large to be displayed and some have too short a lifespan to be handled properly with classical visualization or analysis methods. In order to address these issues, this book explores the potential solutions where we not only visualize data, but also allow users to be able to interact with it. Therefore, this book will focus on two main topics: large dataset visualization and interaction. Graphic cards and their image processing power can leverage large data visualization but they can also be of great interest to support interaction. Therefore, this book will show how to take advantage of graphic card computation power with techniques called GPGPUs (general-purpose computing on graphics processing units). As specific examples, this book details GPGPU usages to produce fast enough visualization to be interactive with improved brushing techniques, fast animations between different data representations, and view simplifications (i.e. static and dynamic bundling techniques). Since data storage and memory limitation is less and less of an issue, we will also present techniques to reduce computation time by using memory as a new tool to solve computationally challenging problems. We will investigate innovative data processing techniques: while classical algorithms are expressed in data space (e.g. computation on geographic locations), we will express them in graphic space (e.g., raster map like a screen composed of pixels). This consists of two steps: (1) a data representation is built using straightforward visualization techniques; and (2) the resulting image undergoes purely graphical transformations using image processing techniques. This type of technique is called image-based visualization. The goal of this book is to explore new computing techniques using image-based techniques to provide efficient visualizations and user interfaces for the exploration of large datasets. This book concentrates on the areas of information visualization, visual analytics, computer graphics, and human-computer interaction. This book opens up a whole field of study, including the scientific validation of these techniques, their limitations, and their generalizations to different types of datasets.