Social Media Is Bullshit

Social Media Is Bullshit
Author: B. J. Mendelson
Publisher: St. Martin's Press
Total Pages: 239
Release: 2012-09-04
Genre: Business & Economics
ISBN: 1250017505

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Summary: Your Marketing Sucks

Summary: Your Marketing Sucks
Author: BusinessNews Publishing,
Publisher: Primento
Total Pages: 47
Release: 2014-11-12
Genre: Business & Economics
ISBN: 2511022141

The must-read summary of Mark Stevens' book: "Your Marketing Sucks". This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of 'Extreme Marketing' that focus on the most important thing - making sales. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.

Your Marketing Sucks and You Know It

Your Marketing Sucks and You Know It
Author: Mal Emery
Publisher: Bookpal
Total Pages: 236
Release: 2012
Genre: Business & Economics
ISBN: 9780987199911

Your Marketing Sucks and You Know It by Australia's "Millionaire Maker" Mal Emery, is absolutely for you if you answer YES to any of the following Questions.Have you ever wondered why your advertising and marketing never seems to get the results you were expecting?Are you frustrated because your business seems to have trapped you in a prison you can't escape from?Do you have a clear picture of where your business will be in the next 12 months?Are you neglecting your family and working too hard for little reward?Are you losing money and struggling to keep a grip on your finances?Are you stuck in a job you hate, making money for a boss you can't stand? From the AuthorI hope you are ready to hear the uncensored truth about how real sustainable wealth and independence is created in these tough times that don't seem to want to end. Most people of course, are not ready for such conversation and instead prefer to bury their head in the sand in the hope that somehow things will mysteriously improve. If that is your plan, you're in for a rude awakening. Understand, in spite of all this devastation we see around us, there is a small number of more informed individuals making more money than they ever have. Now maybe it's your turn! What I reveal in this book requires that you have no experience or special skills, it works even if you know nothing about sales and marketing right now. It will recession proof your business and income for life and put you in the top 5% of business owners on the planet. It's the ultimate money making skill you will ever master. This works for any small businesses in big cities and country towns, wholesale, retail, trades, professional practices, manufacturing, online and offline. My system can transform any existing business into something new and exciting and profitable or it can be used as the geneses to speed up the success of a brand new startup. In a world of economic uncertainty and insecurity where cash flow shrivels, pain and anxiety prevail, I know my system can show virtually anyone how to create their own economy and flourish. By the way, I didn't dream any of this up last night. I have a 37 year old track record making millions of dollars for myself and more importantly, helping others do the same. Finally, you will decide how much money you make and how hard you work for it.

Your Marketing Sucks

Your Marketing Sucks
Author: Mark Stevens
Publisher: CreateSpace
Total Pages: 262
Release: 2014-04-01
Genre: Business & Economics
ISBN: 9781496140678

Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!

Exposure

Exposure
Author: Susan Andersen
Publisher: Kensington Publishing Corp.
Total Pages: 320
Release: 2011-04-01
Genre: Fiction
ISBN: 1420125273

From a New York Times–bestselling author: A woman on the run hides a secret in this novel from “a consistently excellent voice in romantic suspense fiction” (RT Book Reviews). Port Flannery is a harbor town off the coast of Washington state—quiet, picturesque, and just big enough to hide in for a while. At least that’s what Emma Sands hopes when she takes a room above the local cafe. Here, no one knows why Emma and her young daughter fled New Orleans. No one can guess how terrified she is that the danger they left behind is drawing nearer every day. Emma is right to be scared. Even as she finds new friends and an unexpected ally in the rugged, compelling Sheriff Donnelly, it’s only a matter of time before her old life catches up. Because the obsession that drove her from the Big Easy will track her down, even in a place as Port Flannery. And this time, there will be nowhere left to run . . . “Susan Andersen keeps on delivering captivating and thrilling novels of dangerous love and dark suspense.” —RT Book Reviews

How Not to Suck At Marketing

How Not to Suck At Marketing
Author: Jeff Perkins
Publisher: How2Conquer
Total Pages: 212
Release: 2021-09-01
Genre: Business & Economics
ISBN: 1945783168

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Verity

Verity
Author: Colleen Hoover
Publisher: Grand Central Publishing
Total Pages: 295
Release: 2021-10-05
Genre: Fiction
ISBN: 153872474X

Whose truth is the lie? Stay up all night reading the sensational psychological thriller that has readers obsessed, from the #1 New York Times bestselling author of Too Late and It Ends With Us. #1 New York Times Bestseller · USA Today Bestseller · Globe and Mail Bestseller · Publishers Weekly Bestseller Lowen Ashleigh is a struggling writer on the brink of financial ruin when she accepts the job offer of a lifetime. Jeremy Crawford, husband of bestselling author Verity Crawford, has hired Lowen to complete the remaining books in a successful series his injured wife is unable to finish. Lowen arrives at the Crawford home, ready to sort through years of Verity’s notes and outlines, hoping to find enough material to get her started. What Lowen doesn’t expect to uncover in the chaotic office is an unfinished autobiography Verity never intended for anyone to read. Page after page of bone-chilling admissions, including Verity's recollection of the night her family was forever altered. Lowen decides to keep the manuscript hidden from Jeremy, knowing its contents could devastate the already grieving father. But as Lowen’s feelings for Jeremy begin to intensify, she recognizes all the ways she could benefit if he were to read his wife’s words. After all, no matter how devoted Jeremy is to his injured wife, a truth this horrifying would make it impossible for him to continue loving her.

Exposure

Exposure
Author: Kathryn Harrison
Publisher: Random House
Total Pages: 241
Release: 2011-04-06
Genre: Fiction
ISBN: 0307765997

“Luminous and affecting . . . [Exposure] examines the often fine line between art and abuse. . . . Taut in plot, beautifully realistic, and intelligently disturbing.” –Harper’s Bazaar Ann Rogers appears to be a happily married, successful young woman. A talented photographer, she creates happy memories for others, videotaping weddings, splicing together scenes of smiling faces, editing out awkward moments. But she cannot edit her own memories so easily–images of a childhood spent as her father’s model and muse, the subject of his celebrated series of controversial photographs. To cope, Ann slips into a secret life of shame and vice. But when the Museum of Modern Art announces a retrospective of her father’s shocking portraits, Ann finds herself teetering on the edge of self-destruction, desperately trying to escape the psychological maelstrom that threatens to consume her. “Astounding . . . told in prose as multifaceted as a diamond, crystalline and mesmerizing. ‘Remarkable’ hardly goes far enough.” –Cosmopolitan “Impossible to put down . . . Kathryn Harrison is an extremely gifted writer, poetic, passionate, and elegant.” –San Francisco Chronicle “Exquisite, exhilarating, and harrowing.” –Donna Tartt, author of The Secret History and The Little Friend “A breathless urban nightmare not easy to forget. Stark, brilliant, and original work.” –Kirkus Reviews (starred review)