Brands, Geographical Origin, and the Global Economy

Brands, Geographical Origin, and the Global Economy
Author: David M. Higgins
Publisher:
Total Pages: 347
Release: 2018-05-26
Genre: Antiques & Collectibles
ISBN: 1107032679

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.