Exploring Marketing Research
Download Exploring Marketing Research full books in PDF, epub, and Kindle. Read online free Exploring Marketing Research ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : William G. Zikmund |
Publisher | : South Western Educational Publishing |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Marketing research |
ISBN | : 9780324788440 |
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring
Author | : William G. Zikmund |
Publisher | : Holt Rinehart & Winston |
Total Pages | : |
Release | : 1999-01-01 |
Genre | : Business & Economics |
ISBN | : 9780030290732 |
Author | : Churchill |
Publisher | : |
Total Pages | : 812 |
Release | : 2000 |
Genre | : Marketing research |
ISBN | : 9780030334962 |
Author | : Barry J. Babin |
Publisher | : |
Total Pages | : 622 |
Release | : 2016 |
Genre | : Marketing research |
ISBN | : 9781305263802 |
"EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research."--Provided by publisher.
Author | : William G. Zikmund |
Publisher | : South Western Educational Publishing |
Total Pages | : 484 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : |
In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
Author | : Zikmund |
Publisher | : Arden Shakespeare |
Total Pages | : |
Release | : 2006-06-01 |
Genre | : |
ISBN | : 9780324535983 |
Author | : William G. Zikmund |
Publisher | : Thomson South-Western |
Total Pages | : 436 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : |
Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
Author | : Steve D'Alessandro |
Publisher | : Cengage AU |
Total Pages | : 650 |
Release | : 2020-06-18 |
Genre | : Business & Economics |
ISBN | : 0170438961 |
Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author | : Jan Wiid |
Publisher | : Juta and Company Ltd |
Total Pages | : 282 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780702177446 |
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author | : William G. Zikmund |
Publisher | : |
Total Pages | : 431 |
Release | : 1994-03-01 |
Genre | : |
ISBN | : 9780030981388 |