Exploring Benefits Of E Mail Marketing Compared To Traditional Direct Mail
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| Author | : Melis Ceylan |
| Publisher | : GRIN Verlag |
| Total Pages | : 19 |
| Release | : 2008-02-18 |
| Genre | : Business & Economics |
| ISBN | : 3638006956 |
Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, language: English, abstract: Introduction In the UK, slightly different definitions of direct marketing are made than the ones accepted by the US Direct Marketing Association (DMA). In the UK, it is a method of marketing which develops a direct relationship between the company and its customers in an individual base. Whereas, Stone and Jacobs (2001) define direct marketing as an interactive system of marketing, to effect a response which can be measured, recorded and analyzed on a database for further use. Roberts and Berger (1989) also affirm that it is an interactive system because both the marketer and the customer communicate with each other. In addition to this, the marketer gives a chance to the individual to respond and gets feedback from the individual. According to Roberts and Berger (1989), the measurability of direct marketing activities is very important. This can be obtained through the opportunity that the particular communication which develops a response from the individual can be identified. Moreover, the contact can be carried through any communications media. As Stone and Jacobs (2001) acknowledge, direct mail is just one of the media which is used for direct marketing among a wide range of other alternatives such as TV, radio, magazines and telephone. With the advent of internet, e-mail has become a new communication channel which is quicker, easier and cheaper. In addition to these, it is mostly interpreted as a media, which can gather more responses and these responses can be measured more easily (Tapp, 2000).
| Author | : Stevan Roberts |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 364 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780658001369 |
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
| Author | : Dave Chaffey |
| Publisher | : Routledge |
| Total Pages | : 290 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0750680679 |
Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
| Author | : Richard C. Hanna |
| Publisher | : Business Expert Press |
| Total Pages | : 168 |
| Release | : 2015-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1606499939 |
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.
| Author | : Bill Nussey |
| Publisher | : iUniverse |
| Total Pages | : 361 |
| Release | : 2004-09 |
| Genre | : Business & Economics |
| ISBN | : 0595330606 |
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
| Author | : Dave Chaffey |
| Publisher | : Routledge |
| Total Pages | : 239 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136354689 |
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns * How to rapidly build a quality house list * Sourcing opt-in B2C and B2B lists * Ethical and legal constraints * Tools for managing inbound and outbound e-mail * Designing HTML and text format e-mails for maximum response * Writing engaging copy * Key issues in planning e-newsletters * Measuring and improving e-mail campaigns Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help you devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective. Dave Chaffey has written many articles and books on e-marketing and is a columnist for the What's New in Marketing E-newsletter. He has delivered E-marketing workshops for the Chartered Institute of Marketing since 1997. Dave is Managing Director of Marketing Insights Limited. The company specialises in devising e-marketing metrics programmes to support e-marketing strategy and execution. Clients include 3M, HSBC and NCH. He is also an examiner for the CIM E-Marketing award.
| Author | : Jeanniey Mullen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 312 |
| Release | : 2011-03-10 |
| Genre | : Computers |
| ISBN | : 1118059352 |
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
| Author | : Simms Jenkins |
| Publisher | : Pearson Education |
| Total Pages | : 202 |
| Release | : 2009 |
| Genre | : Electronic mail messages |
| ISBN | : 9780273722298 |
The Truth About Email Marketing isn't laden with difficult terms that only industry insiders can recognise. It should be seen as a resource to help build and improve a successful email program, regardless of company size or budget. The reader will gain a better understanding of how to articulate the key benefits of email to an executive team and will have tangible steps on how to launch or strengthen their own email program. Key features which will set this book apart from others in this field include: - Comprehensive list of email marketing terms and definitions for today's fast moving Web 2.0 world - Email marketing scorecard and benchmarks to help you measure and drive results in your internal campaigns - Dozens of easy to test and implement best practices that every email program should utilize. This is a unique field guide which covers every facet of email marketing and provides tactical improvements you can make in your own email campaigns. Part of the successful Truth About Series. Each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking 'aha' as you read each page. The Truth and nothing but The Truth.
| Author | : David Hale |
| Publisher | : iUniverse |
| Total Pages | : 256 |
| Release | : 2008-07 |
| Genre | : Business & Economics |
| ISBN | : 0595496474 |
What would it cost to hire a team of business coaches to personally coach you in achieving your entrepreneurial dream? Get ready to set your vision on sustaining your profitable business with some of the best and brightest business coaches who share their strategies for developing the HiPer Entrepreneur in you. Some of the entrepreneurs and business coaches you will get to know in The High-Performance Entrepreneur: 12 Essential Strategies to Supercharge Your Startup Business include: Barbara Lyngarkos, MBA, CEO, Executary, Inc. Timothy P. Maxwell, II, Founder and Owner, AFC Group, LLC. Michael B. Meek, MSM, CEO, M. B. Meek Consultants. Robert T. Uda, Founder and President, Bob Uda and Associates By consulting The High-Performance Entrepreneur: 12 Essential Strategies to Supercharge Your Startup Business, evolving your entrepreneurial dream will become a daily habit with information-packed, easy to implement strategies. Every strategy includes not only the procedures you need to implement, but also many how-to checklists and self-assessments. When you need particular hip-pocket training on a specific area, simply open to that strategy to locate the performance measures you seek. Among the performance measures are: How to hone your entrepreneurial dreams to viable business ventures. Why you need to locate your dream team through strategic networking. How a web presence will greatly enhance your expose to your target market. Not underemphasizing location, location, location. Lead, follow, or get out of the way. How supportive structures will assist in developing a solid business foundation.
| Author | : |
| Publisher | : Benchmark Email |
| Total Pages | : 8 |
| Release | : |
| Genre | : |
| ISBN | : |
