The Library Marketing Toolkit

The Library Marketing Toolkit
Author: Ned Potter
Publisher: Facet Publishing
Total Pages: 241
Release: 2012-06-23
Genre: Business & Economics
ISBN: 1856048063

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Discover Digital Libraries

Discover Digital Libraries
Author: Iris Xie
Publisher: Elsevier
Total Pages: 390
Release: 2016-07-26
Genre: Language Arts & Disciplines
ISBN: 0124201059

Discover Digital Libraries: Theory and Practice is a book that integrates both research and practice concerning digital library development, use, preservation, and evaluation. The combination of current research and practical guidelines is a unique strength of this book. The authors bring in-depth expertise on different digital library issues and synthesize theoretical and practical perspectives relevant to researchers, practitioners, and students. The book presents a comprehensive overview of the different approaches and tools for digital library development, including discussions of the social and legal issues associated with digital libraries. Readers will find current research and the best practices of digital libraries, providing both US and international perspectives on the development of digital libraries and their components, including collection, digitization, metadata, interface design, sustainability, preservation, retrieval, and evaluation of digital libraries. - Offers an overview of digital libraries and the conceptual and practical understanding of digital libraries - Presents the lifecycle of digital library design, use, preservation and evaluation, including collection development, digitization of static and multimedia resources, metadata, digital library development and interface design, digital information searching, digital preservation, and digital library evaluation - Synthesizes current research and the best practices of digital libraries, providing both US and international perspectives on the development of digital libraries - Introduces new developments in the area of digital libraries, such as large-scale digital libraries, social media applications in digital libraries, multilingual digital libraries, digital curation, linked data, rapid capture, guidelines for the digitization of multimedia resources - Highlights the impact, challenges, suggestions for overcoming these challenges, and trends of present and future development of digital librariesOffers a comprehensive bibliography for each chapter

Practicing Intellectual Freedom in Libraries

Practicing Intellectual Freedom in Libraries
Author: Shannon M. Oltmann
Publisher: Bloomsbury Publishing USA
Total Pages: 218
Release: 2019-08-15
Genre: Language Arts & Disciplines
ISBN:

All librarians and library and information science scholars can benefit from learning more about intellectual freedom. This book relies on research and practical real-world scenarios to conceptualize and contextualize it. Practicing Intellectual Freedom in Libraries is helpful for a wide range of people, from those only starting to learn about intellectual freedom to those more well-versed in the subject. For novices, it offers a solid introduction to intellectual freedom, grounded theoretically and empirically; for more experienced scholars and librarians, it provides a uniquely comprehensive analysis of intellectual freedom. Intellectual freedom is important for librarians because it is a foundation of the profession and is truly central to librarianship in the United States. Situating intellectual freedom within freedom of speech theories, this book explains the legal and theoretical foundations for contemporary understandings of intellectual freedom within library science. Additionally, it depicts the importance of community to implementing intellectual freedom and exemplifies this importance in a discussion of actual library practices. Real-world scenarios provide a timely look at intellectual freedom in context, discussing Internet filtering, collection development and weeding, meeting rooms and exhibit spaces, programming, and fake news and misinformation.

The Art of Movement

The Art of Movement
Author: Dick Mccaw
Publisher: Taylor & Francis
Total Pages: 462
Release: 2023-12-14
Genre: Performing Arts
ISBN: 1003822541

The Art of Movement: Rudolf Laban’s Unpublished Writings offers new perspectives on the thinking and practice of Rudolf Laban – one of the pioneers of modern European dance and movement analysis. A wealth of Laban’s previously untranslated writings broadens our understanding of his work through new perspectives on his thinking and practice. Alongside these key primary sources, interviews with Laban’s family and colleagues and editorial commentaries shed new light on the significance of his life and career. Laban’s own texts also offer further elaboration of the key themes of his work – eukinetics, choreutics, lay dance, pedagogy and dance notation. This essential companion to The Laban Sourcebook is an ideal resource for any students or scholars of modern dance, dance studies, dance history and movement analysis looking for a deeper understanding of this seminal figure in their field.

Teaching the Library Research Process

Teaching the Library Research Process
Author: Carol Collier Kuhlthau
Publisher: Rowman & Littlefield
Total Pages: 208
Release: 2002
Genre: Library orientation for high school students
ISBN: 0810844192

Kuhlthau (communication, information and library studies, Rutgers U.) provides a practical guide for teaching students how to gather information in a library for a research assignment. Seven stages of the library research process are covered: initiating a research assignment, selecting a topic, exploring information, formulating a focus, collecting information, preparing to present, and assessing the process. The first edition was published in 1985 as a program for teaching students to do a research paper, was reprinted in 1994, and appears here for the first time in paperback form. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR

Organizational Data Mining

Organizational Data Mining
Author: Hamid R. Nemati
Publisher: IGI Global
Total Pages: 392
Release: 2004-01-01
Genre: Computers
ISBN: 9781591402220

Mountains of business data are piling up in organizations every day. These organizations collect data from multiple sources, both internal and external. These sources include legacy systems, customer relationship management and enterprise resource planning applications, online and e-commerce systems, government organizations and business suppliers and partners. A recent study from the University of California at Berkeley found the amount of data organizations collect and store in enterprise databases doubles every year, and slightly more than half of this data will consist of "reference information," which is the kind of information strategic business applications and decision support systems demand (Kestelyn, 2002). Terabyte-sized (1,000 megabytes) databases are commonplace in organizations today, and this enormous growth will make petabyte-sized databases (1,000 terabytes) a reality within the next few years (Whiting, 2002). By 2004 the Gartner Group estimates worldwide data volumes will be 30 times those of 1999, which translates into more data having been produced in the last 30 years than during the previous 5,000 (Wurman, 1989).