Trust Us, We're Experts!

Trust Us, We're Experts!
Author: Sheldon Rampton
Publisher: Tarcher
Total Pages: 374
Release: 2001
Genre: Business & Economics
ISBN:

"In Trust Us, We're Experts! journalists Sheldon Rampton and John Stauber unmask the sneaky and widespread methods industry uses to influence opinion through bogus reports, doctored data, and manufactured facts. Rampton and Stauber show how corporations and public relations firms have seized upon remarkable new ways of exploiting your trust to get you to buy what they have to sell: letting you hear their pitch from a neutral third party, such as a professor or a pediatrician or a soccer mom or a watchdog group." "The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they say. In many cases, they have been paid handsomely for their "opinions.""--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Expert Secrets

Expert Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
Total Pages: 385
Release: 2022-08-09
Genre: Business & Economics
ISBN: 1401970605

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

Rule of Experts

Rule of Experts
Author: Timothy Mitchell
Publisher: Univ of California Press
Total Pages: 436
Release: 2002-11-18
Genre: Business & Economics
ISBN: 9780520232624

Publisher Description

Interviewing Experts

Interviewing Experts
Author: A. Bogner
Publisher: Springer
Total Pages: 289
Release: 2009-07-08
Genre: Political Science
ISBN: 0230244270

Expert interviews are today a standard method of qualitative approach in the social sciences. It is surprising that methodological reflections about the expert interview are still lacking. This book gives a comprehensive overview of their theory and practice. The contributors are experienced theorists and practitioners of expert interviews.

The Experts Book of Hints, Tips, & Everyday Wisdom

The Experts Book of Hints, Tips, & Everyday Wisdom
Author: Edward Claflin
Publisher: Rodale Books
Total Pages: 424
Release: 1993
Genre: Family & Relationships
ISBN: 9780875961507

From leading authorities. . . more than 1,000 problem-solving secrets for easier, healthier living.--Title page.

The Audio Expert

The Audio Expert
Author: Ethan Winer
Publisher: CRC Press
Total Pages: 672
Release: 2012-11-12
Genre: Technology & Engineering
ISBN: 1136126147

The Audio Expert is a comprehensive reference that covers all aspects of audio, with many practical, as well as theoretical, explanations. Providing in-depth descriptions of how audio really works, using common sense plain-English explanations and mechanical analogies with minimal math, the book is written for people who want to understand audio at the deepest, most technical level, without needing an engineering degree. It's presented in an easy-to-read, conversational tone, and includes more than 400 figures and photos augmenting the text. The Audio Expert takes the intermediate to advanced recording engineer or audiophile and makes you an expert. The book goes far beyond merely explaining how audio "works." It brings together the concepts of audio, aural perception, musical instrument physics, acoustics, and basic electronics, showing how they're intimately related. Describing in great detail many of the practices and techniques used by recording and mixing engineers, the topics include video production and computers. Rather than merely showing how to use audio devices such as equalizers and compressors, Ethan Winer explains how they work internally, and how they are spec'd and tested. Most explanations are platform-agnostic, applying equally to Windows and Mac operating systems, and to most software and hardware. TheAudioExpertbook.com, the companion website, has audio and video examples to better present complex topics such as vibration and resonance. There are also videos demonstrating editing techniques and audio processing, as well as interviews with skilled musicians demonstrating their instruments and playing techniques.

The Death of Expertise

The Death of Expertise
Author: Tom Nichols
Publisher: Oxford University Press
Total Pages: 337
Release: 2024
Genre: Computers
ISBN: 0197763839

"In the early 1990s, a small group of "AIDS denialists," including a University of California professor named Peter Duesberg, argued against virtually the entire medical establishment's consensus that the human immunodeficiency virus (HIV) was the cause of Acquired Immune Deficiency Syndrome. Science thrives on such counterintuitive challenges, but there was no evidence for Duesberg's beliefs, which turned out to be baseless. Once researchers found HIV, doctors and public health officials were able to save countless lives through measures aimed at preventing its transmission"--

Terrors and Experts

Terrors and Experts
Author: Adam Phillips
Publisher: Harvard University Press
Total Pages: 132
Release: 1997
Genre: Medical
ISBN: 9780674874800

This book is a chronicle of the all-too-human terror that drives us into the arms of experts, and of how expertise, in the form of psychoanalysis, addresses our fears - in essence, turns our terror into meaning.

Artificial Experts

Artificial Experts
Author: Harry M. Collins
Publisher: Mit Press
Total Pages: 266
Release: 1992-11-13
Genre: Science
ISBN: 9780262531153

An in-depth look at the ordinary and extraordinary things computers can do.

When Can You Trust the Experts?

When Can You Trust the Experts?
Author: Daniel T. Willingham
Publisher: John Wiley & Sons
Total Pages: 278
Release: 2012-06-20
Genre: Education
ISBN: 1118233271

Clear, easy principles to spot what's nonsense and what's reliable Each year, teachers, administrators, and parents face a barrage of new education software, games, workbooks, and professional development programs purporting to be "based on the latest research." While some of these products are rooted in solid science, the research behind many others is grossly exaggerated. This new book, written by a top thought leader, helps everyday teachers, administrators, and family members—who don't have years of statistics courses under their belts—separate the wheat from the chaff and determine which new educational approaches are scientifically supported and worth adopting. Author's first book, Why Don't Students Like School?, catapulted him to superstar status in the field of education Willingham's work has been hailed as "brilliant analysis" by The Wall Street Journal and "a triumph" by The Washington Post Author blogs for The Washington Post and Brittanica.com, and writes a column for American Educator In this insightful book, thought leader and bestselling author Dan Willingham offers an easy, reliable way to discern which programs are scientifically supported and which are the equivalent of "educational snake oil."