Evangelist Marketing
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| Author | : Alex L. Goldfayn |
| Publisher | : BenBella Books |
| Total Pages | : 290 |
| Release | : 2012-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1936661098 |
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
| Author | : Alex L. Goldfayn |
| Publisher | : BenBella Books, Inc. |
| Total Pages | : 290 |
| Release | : 2012-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1936661241 |
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
| Author | : Jackie Huba |
| Publisher | : Lewis Lane Press |
| Total Pages | : 0 |
| Release | : 2012-08 |
| Genre | : Business & Economics |
| ISBN | : 9780988195400 |
When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."
| Author | : Stefano Calicchio |
| Publisher | : Stefano Calicchio |
| Total Pages | : 49 |
| Release | : 2021-02-14 |
| Genre | : Business & Economics |
| ISBN | : |
What is the marketing evangelist and how does it work? What are the operating principles of the discipline? How does it work to create a world in which people are happy to participate? The marketing evangelist is a true paradigm shift discipline. It doesn't just change the performance of your sales reports, it aims at much broader and deeper goals. When applied correctly, it can literally change the world. Inside this guide you will find the basics. If you are in business, you will discover how to generate unstoppable attention to your business. If you are in the arts, you will build a fan base for your art form, music or writing. If you are in the social field, you will spontaneously get activists to fight for your cause. If you don't fit into any of the above categories, read this book to find out how people and companies try to deeply influence your opinions and beliefs about the world. The customer evangelist is a marketing technique with great potential, but to understand it, you need to study its principles and workings. This introductory handbook aims to open the door to knowledge about this complex subject.
| Author | : Guy Kawasaki |
| Publisher | : Harper Collins |
| Total Pages | : 354 |
| Release | : 1992-08-03 |
| Genre | : Business & Economics |
| ISBN | : 0887306004 |
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
| Author | : Bryan Dulaney |
| Publisher | : King of Kings Publishing |
| Total Pages | : 158 |
| Release | : 2021-09-15 |
| Genre | : Business & Economics |
| ISBN | : 9781956283983 |
Sometimes you have to die in order to live. Big Brother Night. A fraternity pledge. Hazing. Alcohol overindulgence. Blacking out. A traumatic head injury. These are all the things that led up to Bryan Dulaney being dropped off on the sidewalk at the emergency room, and left for dead by strangers from the fraternity house when he was a minor. At .40 you are dead. Bryan's blood alcohol level that night was .39. The doctors knew Bryan should have been dead, but God had much bigger plans and a purpose for Bryan Dulaney. When you're in the darkness, keep walking and you will get to the light. The author went through the darkest period of his life and transformed it into a brand new life filled with more meaning and a bigger purpose than even he could see at the time. When Bryan Dulaney left the hospital that miraculous day in 2003, he serendipitously saw a sign on the road that read: "God has a plan and purpose for your life." That was the sign he needed to completely change his life and start his joinery of total transformation, starting with his mind, body, and spirit. Not only did Bryan's physical body die that night, but many areas of his life as he knew it had to die in order for him to be reborn and become what he was created to be and reach his full potential. What had to die? His relationships His community His geography The unforgiveness he was holding against his father and himself His business His school His lifestyle As everything was dying, Bryan Dulaney was learning how to live anew. Bryan Dulaney changed the direction of his life and began to share his personal story with others as well as help others share their own stories. He did that through his business, The Perfect Funnel System(TM), and became "the Top 1% of all marketers and funnels experts in the world" according to Tony Robbins, the world's #1 motivational coach on helping people unlock their full potential in seconds instead of years. Bryan didn't do it alone. He turned to God every step of the way so he could stay focused and on purpose. Since then he's been on a mission to help people share their own stories and wisdom so they can increase their impact, influence, and income through is proprietary systems. If you're ready to die to the old and transform your life, to stop living in the safe zone, to let go of what isn't serving you so you can live your God-given purpose instead of one of regret and fear, then click the BUY NOW button and let's take this journey together.
| Author | : Dave Walters |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2015-08-24 |
| Genre | : Business & Economics |
| ISBN | : 1119076579 |
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.
| Author | : Jesus Mena |
| Publisher | : CRC Press |
| Total Pages | : 428 |
| Release | : 2016-04-19 |
| Genre | : Business & Economics |
| ISBN | : 1439881928 |
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
| Author | : Michael Green |
| Publisher | : Wm. B. Eerdmans Publishing |
| Total Pages | : 491 |
| Release | : 2023-09-28 |
| Genre | : Religion |
| ISBN | : 1467465623 |
Now a modern classic, Michael Green’s Evangelism in the Early Church shows how the first Christians worked to spread the good news to the rest of the world. Studying the New Testament and church fathers, Green explores the earliest methods, motives, and strategies of spreading the good news. He also considers the obstacles to evangelism, using outreach to Gentiles and to Jews as examples of differing contexts for proclamation. Thoroughly informed by primary sources, this book will help contemporary readers learn from the past and renew their own evangelistic vision.
| Author | : Nick Pollard |
| Publisher | : InterVarsity Press |
| Total Pages | : 179 |
| Release | : 1997-12-09 |
| Genre | : Religion |
| ISBN | : 0830819088 |
Nick Pollard explains why people don't want to hear about Jesus and shows how to get them interested.
