The federal Tobacco Demand Reduction Strategy was introduced in 1994 to minimize any increase in tobacco consumption, increase the priority of tobacco control as a public health measure, and increase public knowledge of the dangers associated with tobacco use & second-hand smoke. This report presents the results of an evaluation of the Strategy. The overall evaluation approach was to examine each component of the Strategy to see what activities were undertaken, what outputs were produced, whether the intended target groups were reached, and what impacts the Strategy had on those groups. The first two chapters describe the Strategy and the evaluation questions & methodology. The main part provides results of evaluations of individual Strategy components: legislation & enforcement, public education & awareness, strengthening community capacity to address tobacco issues, information access, anti-smoking initiatives directed at Aboriginal people, anti-smoking message promotion, and research. This is followed by a review of the overall context of the tobacco control environment in Canada in terms of broad indicators such as prevalence, public attitudes & knowledge, and anti-smoking policies. The final chapter summarizes findings from interviews with health stakeholders on Strategy-wide issues in three categories: program design & resources; achievement of Strategy objectives and the impacts & effects of the Strategy; and lessons learned & alternatives. Appendices include: a summary of federal & provincial tobacco legislation; lists of Strategy programs; a summary of findings of research conducted under the Strategy; and a technical report on the relationship between cigarette prices and demand.