Evaluating Marketing Change
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| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : |
| Publisher | : ILRI (aka ILCA and ILRAD) |
| Total Pages | : 72 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Diana Luck |
| Publisher | : Routledge |
| Total Pages | : 379 |
| Release | : 2008-08-11 |
| Genre | : Business & Economics |
| ISBN | : 075068965X |
BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
| Author | : Diana Luck |
| Publisher | : Routledge |
| Total Pages | : 378 |
| Release | : 2010-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136419713 |
BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
| Author | : Pinheiro, Margarida M. |
| Publisher | : IGI Global |
| Total Pages | : 273 |
| Release | : 2018-11-23 |
| Genre | : Business & Economics |
| ISBN | : 1522562966 |
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
| Author | : Elliott Bryan |
| Publisher | : IdeaPress Publishing |
| Total Pages | : |
| Release | : 2019-06-19 |
| Genre | : Business & Economics |
| ISBN | : 9781940858784 |
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
| Author | : OECD |
| Publisher | : OECD Publishing |
| Total Pages | : 280 |
| Release | : 2019-05-15 |
| Genre | : |
| ISBN | : 9264662472 |
This report on Latvia is the sixth country study published in a series of reports looking into how policies connect people with jobs. It focuses on Latvia's long-term unemployed and those at risk of long-term unemployment.
| Author | : Gunther Schmid |
| Publisher | : Routledge |
| Total Pages | : 304 |
| Release | : 2016-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1315483327 |
The outcome of three years of research on the role of institutions in labor markets at the research unit Labor Market Policy and Employment of the Social Science Research Center Berlin, these seven contributions were originally presented at a conference in December 1992 before a group of experts i
| Author | : Juha I. Uitto |
| Publisher | : Routledge |
| Total Pages | : 329 |
| Release | : 2021-03-30 |
| Genre | : Business & Economics |
| ISBN | : 1000364100 |
This book provides novel and in-depth perspectives on evaluating environment and sustainability issues in developing countries. Evaluating Environment in International Development focuses on the approaches and experiences of leading international organizations, not-for-profits, and multilateral and bilateral aid agencies to illustrate how systematic evaluation is an essential tool for providing evidence for decision-makers. Moving beyond projects and programmes, it explores normative work on the environment as well as environmental consequences of economic and social development efforts. This new edition reflects on the 2030 Agenda for Sustainable Development and Sustainable Development Goals and considers how they have influenced efforts in a wide range of countries and what the implications are for evaluation. It also explores ways in which Big Data and geospatial approaches might be utilized. Significantly updated throughout to reflect recent developments in climate change research, and on the implications of the 2020 pandemic, this volume will be of great interest to students and scholars of environment studies, development studies, international relations, sustainable development and evaluation, as well as practitioners in international organizations and development and environmental NGOs. The Open Access version of this book, available at http://www.taylorfrancis.com/books/9781003094821, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
| Author | : Diana Luck |
| Publisher | : Routledge |
| Total Pages | : 227 |
| Release | : 2010-10-28 |
| Genre | : Business & Economics |
| ISBN | : 1136442677 |
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
