Evaluating Advertising Through The Eighties
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| Author | : Joanne Hort |
| Publisher | : John Wiley & Sons |
| Total Pages | : 456 |
| Release | : 2017-02-21 |
| Genre | : Technology & Engineering |
| ISBN | : 1118991680 |
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.
| Author | : Chakrapani |
| Publisher | : Scarborough, Ont. : Prentice-Hall Canada |
| Total Pages | : 772 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : 9780135532980 |
This text takes a hands-on, “how-to” approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.
| Author | : |
| Publisher | : |
| Total Pages | : 356 |
| Release | : 1990-11 |
| Genre | : Education |
| ISBN | : |
| Author | : Rebecca F. Black |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 238 |
| Release | : 1998 |
| Genre | : Health & Fitness |
| ISBN | : 9780763702083 |
The Support of Breastfeeding explores cultural support for and attitudes toward breastfeeding, advantages and disadvantages of artificial feeding, and breastfeeding support policies and resources. The exams at the end of Modules 1, 2, 3, and 4, while still useful in preparing For The IBCLC exam, are not eligible for CERPS or Continuing Education credits for registered dietitians or nurses. The Lactation Specialist Self Study Series is comprised of four modules: Module 1: The Support of Breastfeeding (0-7637-0208-0) Module 2: The Process of Breastfeeding (0-7637-0195-5) Module 3: The Science of Breastfeeding (0-7637-0194-7) Module 4: The Management of Breastfeeding (0-7637-0193-9) the modules may be purchased separately, or as a complete set (0-7637-1974-9).
| Author | : John C. Rogers III |
| Publisher | : Springer |
| Total Pages | : 665 |
| Release | : 2015-06-26 |
| Genre | : Business & Economics |
| ISBN | : 3319169378 |
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Lauren Rogers |
| Publisher | : John Wiley & Sons |
| Total Pages | : 372 |
| Release | : 2024-08-09 |
| Genre | : Technology & Engineering |
| ISBN | : 1118635442 |
Discrimination Testing in Sensory Evaluation Provides a complete and unified approach to discrimination testing in sensory evaluation Sensory evaluation has evolved from simple "taste testing" to a distinct scientific discipline. Today, the application of sensory evaluation has grown beyond the food industry—it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others. Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior. Discrimination Testing in Sensory Evaluation provides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing. Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications. Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field. Addresses the theoretical, methodological, and practical aspects of discrimination testing Covers a broad range of products and all of the senses Describes basic and more complex discrimination techniques Discusses the real-world application of discrimination testing in sensory evaluation Explains different models in discrimination testing, such as signal detection theory and Thurstonian modelling Features detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique Discrimination Testing in Sensory Evaluation is an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R&D, quality assurance and control, and marketing. It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.
| Author | : Sarah E. Kemp |
| Publisher | : John Wiley & Sons |
| Total Pages | : 756 |
| Release | : 2018-03-19 |
| Genre | : Technology & Engineering |
| ISBN | : 0470671394 |
A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication. Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis. Descriptive Analysis in Sensory Evaluation is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.
| Author | : Andreas Dengel |
| Publisher | : World Scientific |
| Total Pages | : 486 |
| Release | : 1995-05-31 |
| Genre | : |
| ISBN | : 9814549789 |
The 1st International Workshop on Document Analysis Systems (DAS94,) is a full workshop on research and development of systems for the analysis of document images.This volume will be of use to academic and industrial researchers, end-users, students and principal investigators.
| Author | : Christopher H. Sterling |
| Publisher | : SAGE Publications |
| Total Pages | : 3131 |
| Release | : 2009-09-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452261520 |
"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
| Author | : David L. Pike |
| Publisher | : University of Toronto Press |
| Total Pages | : 393 |
| Release | : 2012-12-06 |
| Genre | : Performing Arts |
| ISBN | : 1442698322 |
Award-winning author David L. Pike offers a unique focus on the crucial quarter-century in Canadian filmmaking when the industry became a viable force on the international stage. Pike provides a lively, personal, and accessible history of the most influential filmmakers and movements of both Anglo-Canadian and Quebecois cinema, from popular movies to art film and everything in between. Along with in-depth studies of key directors, including David Cronenberg, Patricia Rozema and Denys Arcand, Jean-Claude Lauzon, Robert Lepage, Léa Pool, Atom Egoyan, and Guy Maddin, Canadian Cinema since the 1980s reflects on major themes and genres and explores the regional and cultural diversity of the period. Pike positions Canadian filmmaking at the frontlines of a profound cinematic transformation in the age of global media and presents fresh perspectives on both its local and international contexts. Making a significant advance in the study of the film industry of the period, Canadian Cinema since the 1980s is also an ideal text for students, researchers, and Canadian film enthusiasts.
