European Marketing Data and Statistics, Volume 5 1968
| Author | : European Research Consultants Ltd |
| Publisher | : |
| Total Pages | : 116 |
| Release | : 1968 |
| Genre | : |
| ISBN | : |
European Marketing Data And Statistics Volume 5 1968
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European Marketing Data and Statistics
| Author | : |
| Publisher | : |
| Total Pages | : 148 |
| Release | : 1968 |
| Genre | : Europe |
| ISBN | : |
For European countries (both east and west) this volume provides statistical data on demographic trends and forecasts, and other such matters.
Consumer Western Europe 2009/2010
| Author | : Euromonitor International |
| Publisher | : Euromonitor International |
| Total Pages | : 628 |
| Release | : 2009-07-13 |
| Genre | : Business & Economics |
| ISBN | : 9781842644997 |
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Statistics for Marketing and Consumer Research
| Author | : Mario Mazzocchi |
| Publisher | : SAGE |
| Total Pages | : 433 |
| Release | : 2008-05-22 |
| Genre | : Business & Economics |
| ISBN | : 1446204014 |
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Britische Europaideen, 1940-1970: Bücher und Broschüren
| Author | : Winfried Böttcher |
| Publisher | : |
| Total Pages | : 172 |
| Release | : 1971 |
| Genre | : European cooperation |
| ISBN | : |
Leisure Marketing
| Author | : Susan Horner |
| Publisher | : Routledge |
| Total Pages | : 424 |
| Release | : 2012-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1136387862 |
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
