European Marketing Data and Statistics 2008 is one of our best selling titles and now in its 43rd edition. This highly acclaimed book presents presents hard-to-find demographic, economic and lifestyle data for 44 European countries. It is an essential reference tool for every library and international marketing department. Euromonitor International contacts many different sources to research this data; they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of the book is that research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.