European Directory Of Marketing Information Sources 2 1991
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European Directory of Marketing Information Sources, 1991
Author | : [Anonymus AC00274573] |
Publisher | : Gale / Cengage Learning |
Total Pages | : 674 |
Release | : 1991 |
Genre | : Marketing |
ISBN | : 9780863384004 |
European Communities
Author | : John Paxton |
Publisher | : Transaction Publishers |
Total Pages | : 218 |
Release | : 1992-01-01 |
Genre | : History |
ISBN | : 9781412822954 |
The establishment of the European Economic Community in 1958 was one of the most remarkable developments in the history of the post-World War II era. It aimed for nothing less than a complete economic union so that goods, people, and capital would be able to pass over national boundaries of member countries as freely as they move within any one country. As the Community's target date of 1992 for economic integration draws closer, the need for information, both current and historical, becomes more urgent. The aim of this annotated bibliography is to create a critical and descriptive list of books published mainly in English for businessmen and analysts, combining older publications with new. The literature on the EC is vast and issues The Community itself nearly 3000 publications a year. The range of material covered in this volume is distinguished by its great scope. Historical sections provide listings on the postwar years of economic recovery, the development of the EC, and biographies of the leading personalities involved. Policy-oriented sections encompass such subjects as labor, transportation, environment, energy, and education. The political ramifications of economic union, financial and fiscal affairs, relations between the EC and the Third World, and foreign relations in general are dealt with in separate sections. The volume concludes with a listing of major European Community publications. The sheer bulk of published material on the EC, much of it duplication, has made keeping up with its developments difficult for small and medium in Europe and elsewhere. This invaluable sourcebook will provide the business community and the political establishments with better access to EC information as they grapple with the implications of 1992.
International Turnaround Management
Author | : B. Arpi |
Publisher | : Springer |
Total Pages | : 393 |
Release | : 2016-04-13 |
Genre | : Business & Economics |
ISBN | : 0230288855 |
The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as a result of adverse market conditions or mismanagement. A first class Turnaround Manager is more than a short-term 'company doctor'; he or she redefines the company's business mission and restructures it for long-term survival. This book shows how to do this. It includes practical advice from experienced Turnaround Managers, real-life examples of best practice and an objective guide to the principles involved in this increasingly important role.
European Marketing Data and Statistics, 1995
Author | : |
Publisher | : Gale Cengage |
Total Pages | : 528 |
Release | : 1994-12 |
Genre | : Business & Economics |
ISBN | : 9780863385674 |
Manual of Online Search Strategies
Author | : C.J. Armstrong |
Publisher | : Routledge |
Total Pages | : 716 |
Release | : 2018-12-20 |
Genre | : Social Science |
ISBN | : 0429834233 |
Published in 1992, like the first, this second edition is not intended as introductory textbook command-driven, Boolean searching. It is targeted at online searchers who already have some knowledge of command languages and may be proficient searchers on databases in one or two subject areas, but when required to venture into new and less familiar territory still need guidance. It is also offered to end users who possess the subject expertise but lack of information retrieval know-how. The Manual is offered as a guide to database selection and a navigational aid through the twists and turns of the retrieval maze; at least some of the dead ends and backtracking may thereby be avoided. This volume, written by experts in their various fields, deals with the subject coverage and record structures of specific databases, offers comparisons between databases (context, indexing procedures, updating policies, etc.), discusses the choice between online and CD-ROM sources (and between hosts if online is selected), and illustrates strategies with numerous search extracts.