European Advertising And Media Yearbook 1996
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| Author | : Stewart Arnold |
| Publisher | : Routledge |
| Total Pages | : 270 |
| Release | : 2018-06-27 |
| Genre | : Social Science |
| ISBN | : 1351765566 |
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
| Author | : |
| Publisher | : |
| Total Pages | : 324 |
| Release | : 1996 |
| Genre | : Motion picture industry |
| ISBN | : |
| Author | : John Philip Jones |
| Publisher | : SAGE |
| Total Pages | : 423 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 0761912452 |
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
| Author | : Anders Hansen |
| Publisher | : NYU Press |
| Total Pages | : 359 |
| Release | : 1998-06 |
| Genre | : Business & Economics |
| ISBN | : 081473572X |
Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR
| Author | : William Gudykunst |
| Publisher | : Routledge |
| Total Pages | : 537 |
| Release | : 2012-03-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135152934 |
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 2001.
| Author | : Christina S. Beck |
| Publisher | : Routledge |
| Total Pages | : 601 |
| Release | : 2007 |
| Genre | : Communication |
| ISBN | : 1135591873 |
| Author | : Arthur James Wells |
| Publisher | : |
| Total Pages | : 2248 |
| Release | : 2003 |
| Genre | : Bibliography, National |
| ISBN | : |
| Author | : United States. Bureau of Mines |
| Publisher | : |
| Total Pages | : 998 |
| Release | : 1996 |
| Genre | : Mineral industries |
| ISBN | : |
| Author | : Various |
| Publisher | : Routledge |
| Total Pages | : 17176 |
| Release | : 2021-11-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136630538 |
The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
| Author | : Charles T. Salmon |
| Publisher | : Routledge |
| Total Pages | : 729 |
| Release | : 2010-06-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136933131 |
Communication Yearbook 34 continues the tradition of publishing rich, state-of-the-discipline literature reviews. This volume offers insightful descriptions of communication research as well as reflections on the implications of those findings for other areas of the discipline. Editor Charles T. Salmon presents a volume with diverse chapters from scholars across the globe. Chapters cover a wide range of topics, including nanotechnology, deception, terror management theory, and the rhetorical aftermath of genocide. Commentaries from senior scholars round out the contents, providing insights on the groundbreaking work presented here. As a whole, this volume will be valuable to scholars and researchers across the communication discipline and around the world.
