Ethical Marketing Through Data Governance Standards And Effective Technology
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| Author | : Saluja, Shefali |
| Publisher | : IGI Global |
| Total Pages | : 349 |
| Release | : 2024-05-13 |
| Genre | : Business & Economics |
| ISBN | : |
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
| Author | : Saluja, Shefali |
| Publisher | : IGI Global |
| Total Pages | : 296 |
| Release | : 2024-07-18 |
| Genre | : Business & Economics |
| ISBN | : |
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
| Author | : Alla, Lhoussaine |
| Publisher | : IGI Global |
| Total Pages | : 520 |
| Release | : 2024-07-17 |
| Genre | : Business & Economics |
| ISBN | : |
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
| Author | : Vig, Komal |
| Publisher | : IGI Global |
| Total Pages | : 444 |
| Release | : 2024-08-23 |
| Genre | : Law |
| ISBN | : |
Intelligent technologies have vastly improved the efficiency of healthcare industries and intersections of law and governance. Computational intelligence provides effective tools for data management, contract analysis, legal research, and algorithm development. However, with the integration of computational intelligence in health governance, considerable legal concerns beg further exploration. Intersections of Law and Computational Intelligence in Health Governance examines computational intelligence related to healthcare and governance approaches. It addresses issues of healthcare data analysis and storage by presenting solutions using medical computational intelligence techniques. This book covers topics such as healthcare accessibility, medical law, deep learning, and drug discovery and classification, and is a valuable resource for lawyers, policy makers, healthcare workers, medical professionals, academicians, and researchers.
| Author | : Goel, Pawan Kumar |
| Publisher | : IGI Global |
| Total Pages | : 689 |
| Release | : 2024-08-22 |
| Genre | : Business & Economics |
| ISBN | : |
In the landscape of e-commerce, data security has become a concern as businesses navigate the complexities of sensitive customer information protection and cyber threat mitigation. Strategies involving cloud computing, blockchain technology, artificial intelligence, and machine learning offer solutions to strengthen data security and ensure transactional integrity. Implementing these technologies requires a balance of innovation and efficient security protocols. The development and adoption of security strategies is necessary to positively integrate cutting-edge technologies for effective security in online business. Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning addresses the need for advanced security measures, while examining the current state of e-commerce data security. It explores strategies such as cloud computing, blockchain, artificial intelligence, and machine learning. This book covers topics such as cybersecurity, cloud technology, and forensics, and is a useful resource for computer engineers, business owners, security professionals, government officials, academicians, scientists, and researchers.
| Author | : Jermsittiparsert, Kittisak |
| Publisher | : IGI Global |
| Total Pages | : 662 |
| Release | : 2024-10-11 |
| Genre | : Computers |
| ISBN | : |
In a world where business is increasingly influenced by rapid technological advancements and shifting societal norms, the definition of success has undergone a fundamental transformation. Profitability, once the sole measure of achievement, now shares the stage with sustainability as a critical component of business performance. As we transition into Society 5.0a hyper-connected era where technology and human values convergeredefining success to include sustainability becomes not just desirable but essential. Sustainable Development, Humanities, and Social Sciences for Society 5.0 explores this paradigm shift, presenting a forward-thinking perspective on the intersection of technological innovation and sustainable business practices. This comprehensive volume bridges the gap between emerging technologies and the imperative for businesses to thrive in a way that benefits society and the environment. Through a curated collection of insights, strategies, and case studies, the book offers a valuable resource for understanding how to achieve continuous good performance while making a positive impact in the age of Society 5.0.
| Author | : Singh, Bhupinder |
| Publisher | : IGI Global |
| Total Pages | : 648 |
| Release | : 2024-08-27 |
| Genre | : Business & Economics |
| ISBN | : |
The growing need for sustainable solutions prompts concerns on sustainable business practices, using new intelligent technologies. Artificial intelligence offers effective solutions for sustainability in environmental science while tackling challenges like climate change, resource depletion biodiversity erosion, and threats to planet health. It is essential to understand how artificial intelligence technologies can be leveraged for environmental science comprehension. Maintaining a Sustainable World in the Nexus of Environmental Science and AI offers a thorough comprehension of the nexus of environmental science and artificial intelligence, and its impact on sustainability. By offering solutions for sustainable development, this book displays state-of-the-art solutions, provide practical goals, and explore ethical issues of AI implementation. This book covers topics such as marine environments, climate change prediction and mitigation, urban planning, and renewable energy, and is a valuable resource for business owners, industry professionals, environmental scientists, computer engineers, academicians, and researchers.
| Author | : Tarnanidis, Theodore K. |
| Publisher | : IGI Global |
| Total Pages | : 327 |
| Release | : 2024-05-28 |
| Genre | : Business & Economics |
| ISBN | : |
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
| Author | : Nadda, Vipin |
| Publisher | : IGI Global |
| Total Pages | : 874 |
| Release | : 2024-08-29 |
| Genre | : Computers |
| ISBN | : |
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
| Author | : Evren Eryurek |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 254 |
| Release | : 2021-03-08 |
| Genre | : Business & Economics |
| ISBN | : 1492063460 |
As your company moves data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure you meet compliance. Data governance incorporates the ways that people, processes, and technology work together to support business efficiency. With this practical guide, chief information, data, and security officers will learn how to effectively implement and scale data governance throughout their organizations. You'll explore how to create a strategy and tooling to support the democratization of data and governance principles. Through good data governance, you can inspire customer trust, enable your organization to extract more value from data, and generate more-competitive offerings and improvements in customer experience. This book shows you how. Enable auditable legal and regulatory compliance with defined and agreed-upon data policies Employ better risk management Establish control and maintain visibility into your company's data assets, providing a competitive advantage Drive top-line revenue and cost savings when developing new products and services Implement your organization's people, processes, and tools to operationalize data trustworthiness.
