Cambio social y Relaciones Públicas
| Author | : Kathy Matilla |
| Publisher | : Editorial UOC |
| Total Pages | : 172 |
| Release | : 2015-07-31 |
| Genre | : Business & Economics |
| ISBN | : 8490646503 |
Estrategias De Comunicacion Para El Cambio Social
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Communicative Justice in the Pluriverse
| Author | : Joan Pedro-Carañana |
| Publisher | : Taylor & Francis |
| Total Pages | : 185 |
| Release | : 2022-11-11 |
| Genre | : Social Science |
| ISBN | : 1000784029 |
This volume examines communicative justice from the perspective of the pluriverse and explores how it is employed to work towards key pluriverse goals of environmental, cognitive, sociocultural, sociopolitical, and political economy justice. The book identifies and explains the unequal power relations in place that limit the possibilities of communication justice, the challenges and difficulties faced by activists and communities, the ways in which communities and movements have confronted power structures through discourse and material action, and their successes and limitations in creating new structures that promote the right to, and facilitate a future for, communicative justice. The volume features contributions based on experiences of resistance and transformation in the Global South—Bolivia, Ecuador, India, Malawi, and collaborations between the continents of Latin America and Africa—as well as notable studies from the Global North—Japan, Spain, and the United Kingdom—that defy hegemonic models. This book is essential for students and scholars interested in media and communication activism, media practice for development and social change, and communication for development and social change, as well as those actively engaged with activism and social justice.
Comunicación especializada y divulgación en la red
| Author | : Gianluca Pontrandolfo |
| Publisher | : Routledge |
| Total Pages | : 203 |
| Release | : 2021-11-29 |
| Genre | : Foreign Language Study |
| ISBN | : 0429575866 |
Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus adopta un enfoque basado en corpus para analizar los principales rasgos discursivos de la divulgación y de la comunicación especializada en español. El volumen presenta un modelo teórico para el estudio de la divulgación en los géneros digitales y lo aplica a una serie de estudios de caso que analizan diferentes rasgos (entre otros, la metáfora, la polifonía o los encuadres discursivos) que permiten caracterizar cómo se comunican contenidos especializados a un público lego. La investigación se basa en el corpus WebLesp, que contiene distintos géneros digitales en cuatro ámbitos sectoriales: medicina, derecho, economía y ciencia. El volumen se dirige a investigadores expertos y principiantes, así como a alumnado y profesorado, interesados en la lingüística española, el análisis de género, el análisis del discurso, el español para fines específicos y la lingüística de corpus. Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus presents a corpus-based approach to the study of the key features of popularization and specialised communication in Spanish. Providing a theoretical framework for the study of popularization in web genres, this book proposes a series of case studies exploring a range of features (including metaphor, polyphony and discourse frames) that contribute to characterise how specialised knowledge is communicated to lay audiences. The research is based on the WebLesp corpus, containing different web genres pertaining to four major domains: law, economics, medicine, and science. This will be of particular interest to researchers and advanced students in Spanish Linguistics, Genre Analysis, Discourse Analysis, Spanish for Specific Purposes and Corpus Linguistics.
Comunicación corporativa: Claves y escenarios
| Author | : Carmen Costa-Sánchez |
| Publisher | : Editorial UOC |
| Total Pages | : 211 |
| Release | : 2015-07-31 |
| Genre | : Business & Economics |
| ISBN | : 8490646570 |
Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
En clave de marcas
| Author | : Gonzalo Brujó |
| Publisher | : Editorial Almuzara |
| Total Pages | : 495 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 8483563800 |
Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Communication for Social Change Anthology
| Author | : Alfonso Gumucio Dagron |
| Publisher | : CFSC Consortium, Inc. |
| Total Pages | : 1409 |
| Release | : 2006 |
| Genre | : Communication in social action |
| ISBN | : 0977035794 |
Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Dirigir en femenino
| Author | : Asunción Ibáñez |
| Publisher | : Editorial Almuzara |
| Total Pages | : 282 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 8483561794 |
Una amplia perspectiva de la percepción social del liderazgo de las mujeres en el ámbito empresarial, su reflejo en los medios de comunicación y las tendencias para armonizar los cambios.
Communication and Applied Technologies
| Author | : Paulo Carlos López-López |
| Publisher | : Springer Nature |
| Total Pages | : 573 |
| Release | : 2022-11-22 |
| Genre | : Technology & Engineering |
| ISBN | : 9811963479 |
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Networks, Movements and Technopolitics in Latin America
| Author | : Francisco Sierra Caballero |
| Publisher | : Springer |
| Total Pages | : 236 |
| Release | : 2017-11-09 |
| Genre | : Social Science |
| ISBN | : 3319655604 |
This edited collection presents original and compelling research about contemporary experiences of Latin American movements and politics in several countries. The book proposes a theoretical framework that conceptualises different mediation processes that emerge between cyberdemocracy and the emancipation practices of new social movements. Additionally, this volume presents some Latin American practices and experiences that are autonomously and by using self-management–creating other identities and social spaces on the margins of and against the neoliberal system through the use of digital technology. This book will be of great interest to scholars of media and social movements studies as well as of contemporary politics.
