Essentials Of Effective Public Relations For Sub Saharan Africa
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| Author | : Rachel Barker |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 460 |
| Release | : 2005-08 |
| Genre | : Business & Economics |
| ISBN | : 9780702166648 |
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
| Author | : Shriram Kadia |
| Publisher | : Springer Nature |
| Total Pages | : 148 |
| Release | : 2022-12-15 |
| Genre | : Political Science |
| ISBN | : 9811951187 |
This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.
| Author | : Kara Alaimo |
| Publisher | : Routledge |
| Total Pages | : 444 |
| Release | : 2020-12-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0429583753 |
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
| Author | : Germain N. Pichop |
| Publisher | : AVRDC-WorldVegetableCenter |
| Total Pages | : 68 |
| Release | : 2007 |
| Genre | : |
| ISBN | : 9290581638 |
| Author | : Kara Alaimo |
| Publisher | : Taylor & Francis |
| Total Pages | : 440 |
| Release | : 2016-08-25 |
| Genre | : Business & Economics |
| ISBN | : 1317425421 |
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
| Author | : Alan R. Freitag |
| Publisher | : Routledge |
| Total Pages | : 329 |
| Release | : 2009-01-13 |
| Genre | : Business & Economics |
| ISBN | : 1134061293 |
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
| Author | : J. Chris Skinner |
| Publisher | : |
| Total Pages | : 333 |
| Release | : 2016 |
| Genre | : Public relations |
| ISBN | : 9780190412012 |
Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.
| Author | : Richard Skolnik |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 351 |
| Release | : 2008-07-03 |
| Genre | : Medical |
| ISBN | : 0763734217 |
From the Publisher: Essentials of Global Health is just one offering in Jones and Bartlett's new Essential Public Health series. The book is a clear, concise, and user-friendly introduction to the most critical issues in global health. It illustrates key themes with an extensive set of case studies, examples, and the latest evidence. While the book offers a global perspective, particular attention is given to the health-development link, to developing countries, and to the health needs of poor and disadvantaged people. This introductory level textbook is perfect for undergraduate students and others new to the field of public health or global health. It is based on and designed for a one-semester global health course.
| Author | : Lena von Naso |
| Publisher | : Routledge |
| Total Pages | : 270 |
| Release | : 2018-02-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351271784 |
News coverage on Africa is closely connected not only with how Western audiences see the continent, but also with how a wide Western audience builds its opinion on issues that carry consequences for the public's and governments' support and policy towards development aid. The Western media reinforce a picture of a continent that drowns in chaos, is dominated by conflicts, diseases, corruption and failed democratisation. Whose interests lie behind that? How does foreign news on sub-Saharan Africa emerge, which actors are relevant in its making, and on the basis of what interests do these actors shape the coverage that is then presented as 'neutral information' to a broad international audience? Closely examining the relationship between foreign correspondents of international news media and humanitarian organisations, Lena von Naso shows how the aid and media sectors cooperate in Africa in a unique way. Based on more than 70 interviews with foreign correspondents and aid workers operating across Africa, the book argues that the changing nature of foreign news and of aid is forcing them to form a deep co-dependency that is having a serious and largely unnoticed effect on Western news coverage. This comprehensive examination of a new paradigm will interest students and scholars of media and journalism, African studies, development and humanitarian studies and the aid and media communities operating across Africa.
| Author | : United States. Joint Publications Research Service |
| Publisher | : |
| Total Pages | : 770 |
| Release | : 1976 |
| Genre | : |
| ISBN | : |
