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| Author | : Marian Burk Wood |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 303 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 9780273725763 |
Presents a step-by-step guide on how to create an effective marketing plan for any product.
| Author | : Marian Burk Wood |
| Publisher | : |
| Total Pages | : 268 |
| Release | : 2007 |
| Genre | : Marketing |
| ISBN | : 9781408250525 |
| Author | : Robert E Stevens |
| Publisher | : Routledge |
| Total Pages | : 273 |
| Release | : 2013-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1135186634 |
Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!
| Author | : Kent Wertime |
| Publisher | : John Wiley & Sons |
| Total Pages | : 309 |
| Release | : 2011-12-19 |
| Genre | : Business & Economics |
| ISBN | : 1118179129 |
"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
| Author | : Robert E. Stevens |
| Publisher | : Psychology Press |
| Total Pages | : 384 |
| Release | : 2006 |
| Genre | : Marketing |
| ISBN | : |
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
| Author | : Rob Stokes |
| Publisher | : |
| Total Pages | : 277 |
| Release | : 2010 |
| Genre | : Internet marketing |
| ISBN | : 9781936126323 |
Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2011 |
| Genre | : Dissertations, Academic |
| ISBN | : 9780273711568 |
| Author | : Malcolm McDonald |
| Publisher | : John Wiley & Sons |
| Total Pages | : 513 |
| Release | : 2011-09-26 |
| Genre | : Business & Economics |
| ISBN | : 0470979097 |
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. "--Publisher.
| Author | : Charles River Charles River Editors |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 112 |
| Release | : 2018-03-02 |
| Genre | : |
| ISBN | : 9781986131261 |
It's been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although The Essential Guide to Marketing is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers. The Essential Guide to Marketing consists of all 4 ebooks in The ABCs of Marketing series: In the first of the series, an MBA introduces readers to all of the necessary components of a successful marketing strategy, with chapters on Advertising, Branding (both Personal and Business), Demographics/Segments, Strategy/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. The goal is to provide an introductory understanding of the subject and familiarize the reader with key terms and practices. In the second ebook, Media Advertising, a former advertising executive provides an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns or instances that have been experienced or observed. The third installment, New Ways to Market with Social Media, explains how to use social networks like Facebook, Twitter, and Pinterest, as well as location-based marketing with Facebook Places, foursquare, and Loopt. It also explains how to utilize blogging, Youtube, and QR codes. Finally, the last ebook guides readers through marketing for a new small business or a startup, and how to successfully imprint your brand in the minds of the outside world. So let The Essential Guide to Marketing be your crash course in marketing and help you cover every step of the way.
