This chapter tests to see how completely National Football League (NFL) bettors use information called the circadian advantage. This occurs when a game is played in the evening, Eastern Time, between teams that are based on opposite coasts and always favors the better rested West Coast team. A regression model designed to test for market efficiency finds that the advantage is not fully reflected in the odds so that bets on the West Coast team are underpriced. In a majority of games that involve a circadian advantage most of the money is wagered on the overpriced East Coast team. A conclusion that ties these results together is that the bookmakers restrict the amount bet from informed bettors who tend to win their bets and who are aware of the circadian advantage, and adjust the odds just enough to bait uninformed bettors who are unaware of the circadian advantage into placing wagers on the team that is overpriced. Given these dynamics, it is the bookmakers who profit from the information contained in the circadian advantage. Chapter 3 revisits the NFL betting market but instead estimates the extent to which bettors place wagers based on sentiment for a team that is unrelated to relevant measures of relative performance along the lines of speculative investment outlined by Graham and Dodd in 1934 (2009). The results show that more bets tend to be placed on teams for which bettors have high sentiment and fewer bets are placed on teams for which bettors have low sentiment. However, the market odds appear to be using sentiment unbiasedly, leading to the conclusion that contrarian bettors place wagers opposite the sentimental bettors. While the market as a whole is efficient in the use of sentiment, losers tend to be bettors who wager with sentiment and winners tend to be bettors who wager against sentiment.