Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Issues of Political Marketing

Issues of Political Marketing
Author: Miloš Gregor
Publisher: Taylor & Francis
Total Pages: 162
Release: 2024-08-30
Genre: Business & Economics
ISBN: 1040117775
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Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.

Media and Culture with 2013 Update

Media and Culture with 2013 Update
Author: Richard Campbell
Publisher: Macmillan
Total Pages: 610
Release: 2012-02-20
Genre: Language Arts & Disciplines
ISBN: 1457604914
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Today's media landscape is changing faster than ever, and students are experiencing these developments firsthand. Media & Culture pulls back the curtain on the media and shows students what all these new trends and developments really mean — giving students the deeper insight and context they need to become informed media critics. The 2013 Update also includes the must-cover events and trends students need to know to become informed media consumers and critics — from social media's influence on political events like the Occupy Wall Street movement and the Arab Spring revolutions and what the News Corp. phone-hacking scandal means for journalism to the continued growth of television streaming and apps and the advent of tablet-only newspapers. Read the preface.

The Legal Challenges of the Fourth Industrial Revolution

The Legal Challenges of the Fourth Industrial Revolution
Author: Dário Moura Vicente
Publisher: Springer Nature
Total Pages: 355
Release: 2023-09-26
Genre: Law
ISBN: 3031405161
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This book explores the concept of a fourth industrial revolution as an expression of the current technological, economic, and social changes sparked by the growing interconnectivity and intelligent automation that have emerged in the 21st century. It seeks to identify and explain the legal challenges posed by this phenomenon in four main areas: content, economy, security, and people.Part I, Content, considers e.g. the problems posed by new uses of protected works in the digital environment, and the new rules on liability for intermediary services contained in the Digital Services Act.Part II, Economy, is particularly concerned with the regulation of Big Tech in the EU’s Digital Markets Act, ecommerce and EU consumers’ rights, the taxation of online platforms, and digital advertising.Part III, Security, addresses the European Union Strategy for Cybersecurity, the use of biometric data systems and facial recognition technologies for law enforcement purposes, and the security implications of the Proposal for an EU Regulation on Artificial Intelligence, as well as the challenges entailed by the European Union’s positioning itself as a major cyber defence actor.Part IV, People, discusses the Data Protection Litigation System under the GDPR, the right to disconnect from work, the proposed EU Catalogue of Fundamental Digital Rights, the countering of terrorist propaganda online through the TERREG and the DSA, and AI and Fundamental Rights.

HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games

HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games
Author: Gabriele Meiselwitz
Publisher: Springer Nature
Total Pages: 684
Release: 2022-11-24
Genre: Computers
ISBN: 3031221311
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This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.

Developments in Information & Knowledge Management for Business Applications

Developments in Information & Knowledge Management for Business Applications
Author: Natalia Kryvinska
Publisher: Springer Nature
Total Pages: 809
Release: 2021-08-15
Genre: Technology & Engineering
ISBN: 3030779165
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This book provides practical knowledge on different aspects of information and knowledge management in businesses. In contemporary unstable time, enterprises/businesses deal with various challenges—such as large-scale competitions, high levels of uncertainty and risk, rush technological advancements, while increasing customer requirements. Thus, businesses work continually on improving efficiency of their operations and resources towards enabling sustainable solutions based on the knowledge and information accumulated previously. Consequently, this third volume of our subline persists to highlight different approaches of handling enterprise knowledge/information management directing to the importance of unceasing progress of structural management for the steady growth. We look forward that the works of this volume can encourage and initiate further research on this topic.

Collected Papers. Volume XI

Collected Papers. Volume XI
Author: Florentin Smarandache
Publisher: Infinite Study
Total Pages: 1018
Release: 2022-08-01
Genre: Mathematics
ISBN:
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This eleventh volume of Collected Papers includes 90 papers comprising 988 pages on Physics, Artificial Intelligence, Health Issues, Decision Making, Economics, Statistics, written between 2001-2022 by the author alone or in collaboration with the following 84 co-authors (alphabetically ordered) from 19 countries: Abhijit Saha, Abu Sufian, Jack Allen, Shahbaz Ali, Ali Safaa Sadiq, Aliya Fahmi, Atiqa Fakhar, Atiqa Firdous, Sukanto Bhattacharya, Robert N. Boyd, Victor Chang, Victor Christianto, V. Christy, Dao The Son, Debjit Dutta, Azeddine Elhassouny, Fazal Ghani, Fazli Amin, Anirudha Ghosha, Nasruddin Hassan, Hoang Viet Long, Jhulaneswar Baidya, Jin Kim, Jun Ye, Darjan Karabašević, Vasilios N. Katsikis, Ieva Meidutė-Kavaliauskienė, F. Kaymarm, Nour Eldeen M. Khalifa, Madad Khan, Qaisar Khan, M. Khoshnevisan, Kifayat Ullah,, Volodymyr Krasnoholovets, Mukesh Kumar, Le Hoang Son, Luong Thi Hong Lan, Tahir Mahmood, Mahmoud Ismail, Mohamed Abdel-Basset, Siti Nurul Fitriah Mohamad, Mohamed Loey, Mai Mohamed, K. Mohana, Kalyan Mondal, Muhammad Gulfam, Muhammad Khalid Mahmood, Muhammad Jamil, Muhammad Yaqub Khan, Muhammad Riaz, Nguyen Dinh Hoa, Cu Nguyen Giap, Nguyen Tho Thong, Peide Liu, Pham Huy Thong, Gabrijela Popović, Surapati Pramanik, Dmitri Rabounski, Roslan Hasni, Rumi Roy, Tapan Kumar Roy, Said Broumi, Saleem Abdullah, Muzafer Saračević, Ganeshsree Selvachandran, Shariful Alam, Shyamal Dalapati, Housila P. Singh, R. Singh, Rajesh Singh, Predrag S. Stanimirović, Kasan Susilo, Dragiša Stanujkić, Alexandra Şandru, Ovidiu Ilie Şandru, Zenonas Turskis, Yunita Umniyati, Alptekin Ulutaș, Maikel Yelandi Leyva Vázquez, Binyamin Yusoff, Edmundas Kazimieras Zavadskas, Zhao Loon Wang.

Girl Wide Web

Girl Wide Web
Author: Sharon R. Mazzarella
Publisher: Peter Lang
Total Pages: 242
Release: 2005
Genre: Computers
ISBN: 9780820471174
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Given the rapidly growing presence of girls online, serious academic inquiry into the relationship between girls and the Internet is imperative. Girl Wide Web is an innovative collection of cutting-edge research exploring a wide sweep of issues related to the ways adolescent girls interact with the Internet. Employing a range of methodologies and theoretical perspectives primarily within cultural studies, the authors examine a variety of topics - from instant messaging and web-diaries to online fan communities and Internet advertising that targets young girls. Taken together, these essays provide a rich portrait of the complex relationship among girls, the Internet, and the negotiation of identity.

Media Today

Media Today
Author: Joseph Turow
Publisher: Routledge
Total Pages: 712
Release: 2008-09-25
Genre: Language Arts & Disciplines
ISBN: 1135902046
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Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.