Essays in the Economics of Networks

Essays in the Economics of Networks
Author: Mircea Ioan Marcu
Publisher:
Total Pages:
Release: 2008
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ISBN:

Recent developments in the economics of networks have shown the potential fallacies of using one-sided logic in two-sided markets. In the third study I develop a two-sided market model to analyze the pricing and quality decisions of a profit maximizing managed care organization (MCO) in the presence of indirect network externalities between doctors and patients. The managed care organization faces trade-offs when choosing the quality of service, insurance premiums, and physician reimbursements. These trade-offs depend on patient health risk and physician cost distributions, the elasticity of supply of physicians with respect to reimbursements, the marginal cost of service quality, and the marginal utility derived by patients from access to a broader network of physicians and the quality of health services. In the case of iso-elastic distributions of patient health risk and physician cost of treatment, an increase in the cost of providing quality decreases the quality provided by the MCO, which leads to fewer policyholders, lower physician reimbursements, and fewer doctors in the preferred network. The insurance premium also decreases. An increase in the health risk of the population results in lower quality, lower reimbursements, and fewer physicians in the MCO's network. The insurance premium also decreases, but the decrease is smaller than the decrease in individuals' utility due to lower quality and fewer physicians, which leads to fewer policyholders.

Essays on Economics of Networks

Essays on Economics of Networks
Author: Soomin Jung
Publisher:
Total Pages:
Release: 2021
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ISBN:

This dissertation is on economics of networks. The first two chapters study what network sellers and buyers create when there exist gains of trade. The last chapter studies information diffusion on a given network. In the first two chapters, I study sellers and buyers who trade via bargaining. Agents can often increase their bargaining power by increasing the value of their outside options. They may seek to invest in costly relationships with potential trade partners. That is, they form an endogenous trade network and then bargain with their trade partners. I study a two-stage model in which sellers and buyers trade non-cooperatively on an endogenous trade network. In Chapter 1, sellers are assumed to have no capacity constraints. The main result of this chapter is that even though agents can increase their bargaining power by forming relationships with multiple trading partners, there exists an efficient subgame perfect equilibrium--that is, all the gains from trade are realized with the minimum costs and without a delay. Chapter 2 assumes that sellers are endowed with one unit of a good for a trade following the tradition of the bargaining literature. The capacity constraint increases the seller's bargaining power if there are many buyers who want to buy a good from each seller. This may give incentives to sellers to invest in superfluous links. Chapter 2 shows that the market can achieve efficiency even if sellers have the capacity constraint. In specific, a bilateral trading network is supported as an equilibrium network. Chapter 3 studies information diffusion on a fixed network through word-of-mouth. Word-of-mouth is an effective tool that a firm leverages to advertise the quality of its products to uninformed consumers. Such viral marketing, however, may fail if the consumers' "words" are not credible. Suppose that consumers are located on a given network and a firm "buys" one consumer and employs her as an implant to make recommendations of a product to her neighbors regardless of the actual quality of the good. I show that the viral marketing fails if the consumer network has a node with an excessively high degree of connection--for instance, a star network or a complete network--which undermines the credibility of the recommendation from an implant employed by a firm to promote a bad quality product. Also, if the viral marketing works, a good quality product is spread out over the network while a bad quality is driven out.

Essays on the Economics of Networks

Essays on the Economics of Networks
Author: Alexander Graupner
Publisher:
Total Pages: 110
Release: 2020
Genre:
ISBN:

This dissertation contains three chapters on how economic networks affect various market situations. Broadly, they cover contracting and monopoly pricing in the presence of economic networks. The first chapter considers a principal, many agents contracting problem. Agents sit on a network of complementarities. That is, the effort of one agent affects the value of effort for those with whom he connects. Given this structure on effort, I characterize the first best contract. This contract induces efforts that reflect the agents Bonacich centrality in the symmetrized network. I then consider a variety of bilateral contracts, and compare their values for the principal. First, I consider bilateral forcing contracts. These contracts induce less effort per agent than the first best contract. Agents' effort distortions depends on their bibliographic coupling. I show that it is this novel measure that drives effort down for certain agents. Networks with high total bibliographic coupling have a large profit gap from first to second best forcing contracts. I compare these contracts to bilateral linear contracts, and show that linear contracts outperform the forcing contracts. Finally, I show that base and bonus contracts are profit maximizing for the principal, and implement first best. The second chapter considers a monopolist who introduces a new durable good to a base of consumers who are connected on a network of communication. Consumers are initially unaware of the product, and must learn about its existence through their neighbors. Each consumer who purchases informs a group of neighbors, and the information flows through consumers as a branching process. The monopolist commits to a dynamic price path on the infinite horizon. I find that though consumers are fully strategic, the monopolist finds it optimal to serve the entire consumer base infinitely often, which implies a sales structure. I then derive the optimal price path for a simplified model of two agents, and derive comparative statics. The third chapter considers a monopolist who sells to a consumer base that is largely unaware of the product. The monopolist spreads the information of the product to consumers by the past purchasers. I assume that the monopolist knows the exact network structure on which consumers live, and sets prices based off of consumers positions and the aware set of consumers. I consider three different pricing strategies. First, I consider a setting where the monopolist can price discriminate based on the consumers' network position. In this case I am able to find which consumers are important to the information flow. Consumers who are aware early get a discount, along with agents who are critical to the information flow. If there are consumers who can only be reached through one consumer purchasing, this consumer is offered a discounted price. I see that these ideas follow through to the single priced monopolist case, where prices fluctuate if many critical agents exist. Finally, I consider the optimal mechanism, where the monopolist can price discriminate based off of network position and price. In this case the monopolist can find the optimal flow of information and implement it.

Three Essays on Networks and Public Economics

Three Essays on Networks and Public Economics
Author: Pier-André Bouchard St Amant
Publisher:
Total Pages: 336
Release: 2013
Genre:
ISBN:

This thesis is a collection of three essays. The first two study how ideas spread through a network of individuals, and how it an advertiser can exploit it. In the model I develop, users choose their sources of information based on the perceived usefulness of their sources of information. This contrasts with previous literature where there is no choice made by network users and thus, the information flow is fixed. I provide a complete theoretical characterization of the solution and define a natural measure of influence based on choices of users. I also present an algorithm to solve the model in polynomial time on any network, regardless of the scale or the topology. I also discuss the properties of a network technology from a public economic standpoint. In essence, a network allows the reproduction of ideas for free for the advertiser. If there is any free-riding problem, I show that coalitions of users on the network can solve such problem. I also discuss the social value of networks, a value that cannot be captured for profit. The third essay is completely distinct from the network paradigm and instead studies funding rules for public universities. I show that a funding rule that depends solely on enrolment leads to "competition by franchise" and that such behavior is sometimes inefficient. I suggest instead an alternate funding rule that allows government to increase welfare without increasing spending in universities.