Epica Book 23: Europe's Best Advertising

Epica Book 23: Europe's Best Advertising
Author: Richard Hogqvist
Publisher: A&C Black
Total Pages: 402
Release: 2010-08-28
Genre: Design
ISBN: 2884791086

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Epica Book 23: Europe's Best Advertising

Epica Book 23: Europe's Best Advertising
Author: Epica Awards
Publisher: Bloomsbury Publishing
Total Pages: 402
Release: 2010-08-23
Genre: Design
ISBN: 2940447098

This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.

Epica Book 24: Europe's Best Advertising

Epica Book 24: Europe's Best Advertising
Author: Epica Awards
Publisher: A&C Black
Total Pages: 402
Release: 2011-08-01
Genre: Design
ISBN: 2884791094

Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.

Adland

Adland
Author: Mark Tungate
Publisher: Kogan Page Publishers
Total Pages: 316
Release: 2007
Genre: Business & Economics
ISBN: 9780749448370

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Willing's Press Guide

Willing's Press Guide
Author:
Publisher:
Total Pages: 1352
Release: 1997
Genre: English newspapers
ISBN:

"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.

New Serial Titles

New Serial Titles
Author:
Publisher:
Total Pages: 1480
Release: 1996
Genre: Periodicals
ISBN:

A union list of serials commencing publication after Dec. 31, 1949.

American Graphic Design

American Graphic Design
Author: Ellen M. Thomson
Publisher: Greenwood
Total Pages: 304
Release: 1992-10-23
Genre: Art
ISBN:

Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.

Let My People Go Surfing

Let My People Go Surfing
Author: Yvon Chouinard
Publisher: Penguin
Total Pages: 276
Release: 2006-09-05
Genre: Biography & Autobiography
ISBN: 1101201223

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

Media Monoliths

Media Monoliths
Author: Mark Tungate
Publisher: Kogan Page Publishers
Total Pages: 296
Release: 2004
Genre: Business & Economics
ISBN: 9780749441081

Introduction Part One: The Broadcasters 1. CNN 2. BBC World 3. MTV Part Two: The Newspapers 4. The Times 5. The Financial Times 6. The Wall Street Journal 7. The International Herald Tribune 8. The New York Times 9. El Pais 10. Die Zeit 11. Corriere Della Sera 12. Lib, ration Part Three: The Magazines 13. Time 14. National Geographic 15. Playboy 16. Paris Match 17. The Economist 18. Vogue Part Four: The Information Providers 19. Reuters 20. Bloomberg Conclusion.