Epica Book 28 Creative Communications
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| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2015-09-24 |
| Genre | : Design |
| ISBN | : 1472590708 |
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.
| Author | : |
| Publisher | : |
| Total Pages | : 376 |
| Release | : 1999 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Nik Mahon |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2017-11-02 |
| Genre | : Business & Economics |
| ISBN | : 1350034568 |
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
| Author | : Ken Burtenshaw |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2011-09-19 |
| Genre | : Design |
| ISBN | : 2940447187 |
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 401 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1472589823 |
The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 400 |
| Release | : 2020-10-29 |
| Genre | : Business & Economics |
| ISBN | : 1350159948 |
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.
| Author | : Dorte Nielsen |
| Publisher | : BIS Publishers |
| Total Pages | : 152 |
| Release | : 2017-02-28 |
| Genre | : Psychology |
| ISBN | : 9789063694395 |
- An introduction to divergent and convergent thinking - Guidelines to enhance your innovative thinking - Hands-on exercises to strengthen your creativity
| Author | : Barry JC Purves |
| Publisher | : A&C Black |
| Total Pages | : 229 |
| Release | : 2014-10-23 |
| Genre | : Performing Arts |
| ISBN | : 1472521900 |
Stop-motion Animation explores how all the elements of film-making - camera work, design, colour, lighting, editing, music and storytelling - come together in this unique art form. With tips and suggestions to help you get the most out of your films, and with examples from some of the masters of the craft, Barry Purves shows how to make the most of the movement, characters and stories that typify stop-motion.With dozens of beautiful new examples from around the world, this new edition includes a project in each chapter, with pointers on finding a story and characters, developing a script and storyboard, constructing puppets and dealing with the practicalities of film-making. These projects combine to lead you through the creation of your first one-minute stop-motion animation.
| Author | : Yvon Chouinard |
| Publisher | : Penguin |
| Total Pages | : 276 |
| Release | : 2006-09-05 |
| Genre | : Biography & Autobiography |
| ISBN | : 1101201223 |
Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2019-10-31 |
| Genre | : Design |
| ISBN | : 1350065781 |
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.
