Epica Book 27
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| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 401 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1472589823 |
The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.
| Author | : Epica Awards |
| Publisher | : A&C Black |
| Total Pages | : 402 |
| Release | : 2011-08-01 |
| Genre | : Design |
| ISBN | : 2884791094 |
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2015-09-24 |
| Genre | : Design |
| ISBN | : 1472590708 |
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 402 |
| Release | : 2017-09-07 |
| Genre | : Design |
| ISBN | : 1350010448 |
Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
| Author | : Rob Bowdery |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 178 |
| Release | : 2008-06-16 |
| Genre | : Business & Economics |
| ISBN | : 2940439532 |
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
| Author | : Sooim Heo |
| Publisher | : Booklean |
| Total Pages | : 37 |
| Release | : 2013-10-31 |
| Genre | : Computers |
| ISBN | : |
View the portfolio of New York and Korea based Graphic Designer Sooim Heo. This is her exclusive interactive portfolio showing design works done during her junior and senior year in the School of Visual Arts (SVA). http://sooimheo.com
| Author | : Ken Burtenshaw |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2011-09-19 |
| Genre | : Design |
| ISBN | : 2940447187 |
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
| Author | : Robert Sawyer |
| Publisher | : AVA Publishing |
| Total Pages | : 187 |
| Release | : 2006-08-16 |
| Genre | : Business & Economics |
| ISBN | : 2940373469 |
Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
| Author | : Bryan R. Johnson |
| Publisher | : |
| Total Pages | : 114 |
| Release | : 2019-03-22 |
| Genre | : |
| ISBN | : 9781940556048 |
Life at Flint Hill Elementary School may seem normal, but seven friends find themselves on a path to crack the code for an epic life. Whether they're chasing their dreams on stage, searching for an elusive monster fish, or running a makeshift business out of a tree house, can these heroes find a way to work together to change their community?
| Author | : Nik Mahon |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2017-11-02 |
| Genre | : Business & Economics |
| ISBN | : 1350034568 |
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
