Enterprise One To One
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| Author | : Don Peppers |
| Publisher | : Crown Business |
| Total Pages | : 433 |
| Release | : 2000-02-01 |
| Genre | : Business & Economics |
| ISBN | : 0385500734 |
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.
| Author | : Eugene Burns |
| Publisher | : Pickle Partners Publishing |
| Total Pages | : 333 |
| Release | : 2015-11-06 |
| Genre | : History |
| ISBN | : 1786257254 |
With the war in the Pacific well into its new, offensive phase, the best carrier story of the war can now be told. It is the story of the Enterprise, one of the Navy’s greatest fighting ships, the first carrier to receive the rarely awarded Presidential Citation. Of the seven first-line U. S. carriers when war began, four were sunk in the first year of war, another saw action in non-Pacific waters during the period involved, and another was out of action at the decisive moment. Then there was one—the Enterprise. Virtually alone, it held the long, thin Pacific line against overwhelming odds. It was part of the too little which was not, luckily for us, too late. Then There Was One is a story of men—like Admiral “Bill” Halsey, who rode the Big E as his flagship; Air Group Cmdr. McClusky who, in what was officially termed “the most important decision of the entire action, helped win the Battle of Midway; Cmdr. Turner Caldwell whose decision to take eleven Enterprise planes to Guadalcanal helped determine the fate of the Solomons; young Lt. “Birney” Strong who fulfilled a life’s ambition and scratched one Jap flattop; Ensign Neal Scott whose dying letter to his parents is one of the most moving documents of the war—of these men and many others. It is a story of battles—from that first Sunday morning when the Enterprise was returning to Pearl Harbor as the Japs were attacking it, right down through every major carrier action, save one, with the Big E writing one of the grandest record-breaking pages in naval history: 29 Jap ships sunk and 185 Jap planes destroyed. It is a story of courage and heroism in the face of two of the heaviest air attacks ever launched against any American ship by the enemy. This is the carrier story long awaited by those who have followed our progress in the Pacific. For those who have not, it will be an exciting and inspiring eye-opener. This is it—the grand, glorious, and victorious first year of the U.S.S. Enterprise.
| Author | : Don Peppers |
| Publisher | : Capstone Publishing |
| Total Pages | : 406 |
| Release | : 1999 |
| Genre | : Consumers' preferences |
| ISBN | : 9781900961875 |
Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.
| Author | : Timothy Clark |
| Publisher | : John Wiley & Sons |
| Total Pages | : 259 |
| Release | : 2012-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1118225996 |
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
| Author | : Don Peppers |
| Publisher | : John Wiley & Sons |
| Total Pages | : 517 |
| Release | : 2022-04-19 |
| Genre | : Business & Economics |
| ISBN | : 1119815347 |
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
| Author | : Blair Reeves |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 136 |
| Release | : 2018-03-09 |
| Genre | : Computers |
| ISBN | : 1492024732 |
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed
| Author | : Stephen Orban |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 334 |
| Release | : 2018-03-27 |
| Genre | : |
| ISBN | : 9781981924318 |
Cloud computing is the most significant technology development of our lifetimes. It has made countless new businesses possible and presents a massive opportunity for large enterprises to innovate like startups and retire decades of technical debt. But making the most of the cloud requires much more from enterprises than just a technology change. Stephen Orban led Dow Jones's journey toward digital agility as their CIO and now leads AWS's Enterprise Strategy function, where he helps leaders from the largest companies in the world transform their businesses. As he demonstrates in this book, enterprises must re-train their people, evolve their processes, and transform their cultures as they move to the cloud. By bringing together his experiences and those of a number of business leaders, Orban shines a light on what works, what doesn't, and how enterprises can transform themselves using the cloud.
| Author | : Jez Humble |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 315 |
| Release | : 2020-07-20 |
| Genre | : Business & Economics |
| ISBN | : 1492092215 |
How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale—and demonstrates why and how to apply these paradigms throughout your organization, rather than with just one department or team. Through case studies, you’ll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. Discover how Lean focuses on people and teamwork at every level, in contrast to traditional management practices Approach problem-solving experimentally by exploring solutions, testing assumptions, and getting feedback from real users Lead and manage large-scale programs in a way that empowers employees, increases the speed and quality of delivery, and lowers costs Learn how to implement ideas from the DevOps and Lean Startup movements even in complex, regulated environments
| Author | : Mikhail V. Belov |
| Publisher | : CRC Press |
| Total Pages | : 277 |
| Release | : 2021-07-28 |
| Genre | : Computers |
| ISBN | : 1000344223 |
In the modern world, most gross product is created within Enterprise firms, project programs, state agencies, transnational corporations and their divisions, as well as various associations and compositions of the above entities. Enterprises, being, on the one hand, complex, and, on the other hand, widespread systems, are the subject matter of cybernetics, system theory, operations research, management sciences and many other fields of knowledge. However, the complexity of the system obstructs the development of mathematically rigorous foundations for Enterprise control. Moreover, methods of operations research and related sciences, which are widely used in practice, provide optimization of the constituents of an Enterprise, without modeling it as a whole system. But the optimization of parts does not lead to the optimality of the whole, and, also, the absence of top-down and holistic mathematical models of Enterprise contradicts the principle of holism and the system approach. The approach in this book looks first at Enterprise Systems and their essential aspects as complex sociotechnical systems composed of integrated sets of structural and process models (Chapters 1 and 2). A uniform description of all the heterogeneous fields of the modern Enterprise (marketing, sales, manufacturing, HR, finance, etc.) is then made, and the Enterprise Control Problem is posed as a top-down and holistic mathematical optimization problem (Chapter 3). Original models and methods of contract theory (Chapter 4), technology management (Chapter 5), human behavior and human capital (Chapter 6) and complex activity and resource planning (Chapter 7) are developed to solve the problem. Structural processes and mathematical models constitute an Optimal Enterprise Control Framework (Chapter 8) that provides a practical solution to the Enterprise Control Problem. This book is a resource for postgraduate and doctoral students, postdoctoral researchers and professors with research interests in the following fields of science: Fundamental Complex Systems study, Complex Systems Engineering, Enterprise Systems Engineering Applications of Operations Research, Optimization, Probability and Stochastic processes to Management Science, Economics and Business Theory of the Firm Business and Management – general, strategy/leadership, organization management, operations management and management information systems Theory of Business Processes, Business Processes Improvement and Reengineering
| Author | : Beryl Bellman |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 0 |
| Release | : 2018-10-26 |
| Genre | : Computers |
| ISBN | : 9781260121483 |
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. This effective study guide offers comprehensive coverage of topics comprising the enterprise architecture body of knowledge. This unique resource provides detailed coverage and lays out actionable methodologies and best practices to create and maintain successful EA models, artifacts and building blocks. It helps prepare readers to take any of the various EA certification exams and academic courses in enterprise architecture. This highly effective self-study guide offers comprehensive coverage of all topics in the enterprise architecture body of knowledge. Written by a team of experienced academics, practitioners, and professionals, the book takes a holistic look at the practice of enterprise architecture. You will get actionable methodologies and best practices and learn how to develop, deploy, and maintain successful enterprise architecture models, artifacts, and building blocks. Designed to help you prepare for certification, the Certified Enterprise Architect All-in-One Exam Guide also serves as an essential on-the-job reference. Coverage includes: • Enterprise architecture foundation concepts • Planning the enterprise architecture • Enterprise architecture development, governance, and maintenance • Defense frameworks • Viewpoints and views • The Zachman Framework • The Open Group Architecture Framework (TOGAF) • The Common Approach to Federal Enterprise Architecture • FEAF2 • Comparison of frameworks • Case Study integrated throughout the text • And much more
