Principles of Marketology, Volume 2

Principles of Marketology, Volume 2
Author: Hashem Aghazadeh
Publisher: Springer
Total Pages: 741
Release: 2017-04-28
Genre: Business & Economics
ISBN: 1137548339

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

Managing Enterprise Content

Managing Enterprise Content
Author: Ann Rockley
Publisher: New Riders
Total Pages: 618
Release: 2012-02-14
Genre: Computers
ISBN: 0132931648

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Enterprise Information Systems

Enterprise Information Systems
Author: Joaquim Filipe
Publisher: Springer Nature
Total Pages: 932
Release: 2021-04-30
Genre: Computers
ISBN: 3030754189

This book constitutes extended, revised and selected papers from the 22nd International Conference on Enterprise Information Systems, ICEIS 2020, held online during May 5-7, 2020. The 41 papers presented in this volume were carefully reviewed and selected for inclusion in this book from a total of 255 submissions. They were organized in topical sections as follows: database and information systems integration; artificial intelligence and decision support systems; information systems analysis and specification; software agents and internet computing; human-computer interaction; and enterprise architecture.

Data Quality

Data Quality
Author: Prashanth Southekal
Publisher: John Wiley & Sons
Total Pages: 311
Release: 2023-01-20
Genre: Business & Economics
ISBN: 1394165242

Discover how to achieve business goals by relying on high-quality, robust data In Data Quality: Empowering Businesses with Analytics and AI, veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data. In the book, you’ll learn techniques to define and assess data quality, discover how to ensure that your firm’s data collection practices avoid common pitfalls and deficiencies, improve the level of data quality in the business, and guarantee that the resulting data is useful for powering high-level analytics and AI applications. The author shows you how to: Profile for data quality, including the appropriate techniques, criteria, and KPIs Identify the root causes of data quality issues in the business apart from discussing the 16 common root causes that degrade data quality in the organization. Formulate the reference architecture for data quality, including practical design patterns for remediating data quality Implement the 10 best data quality practices and the required capabilities for improving operations, compliance, and decision-making capabilities in the business An essential resource for data scientists, data analysts, business intelligence professionals, chief technology and data officers, and anyone else with a stake in collecting and using high-quality data, Data Quality: Empowering Businesses with Analytics and AI will also earn a place on the bookshelves of business leaders interested in learning more about what sets robust data apart from the rest.

Alfresco One 5.x Developer's Guide

Alfresco One 5.x Developer's Guide
Author: Benjamin Chevallereau
Publisher: Packt Publishing Ltd
Total Pages: 519
Release: 2017-02-27
Genre: Computers
ISBN: 1787128369

Discover what it means to be an expert developer by exploring the latest features available to you in Alfresco One 5.x About This Book Create reliable and secure enterprise apps with the latest Alfresco One 5.x platform Explore all the latest Alfresco One 5.x APIs such as the CMIS API, Alfresco One API, and the integrated RESTful API to get more out of your enterprise apps Unleash the power of the latest JavaScript engine and the JavaScript API for Alfresco to customize your existing apps for the Alfresco 5 platform Who This Book Is For If you're an enterprise app developer who wants to create custom applications with Alfresco, then this book is for you. Previous knowledge with Alfresco would be helpful but is not necessary. What You Will Learn Create and manage a custom content model Configure the Alfresco Share user interface Build a new AngularJS 2.0 application Create business process definitions using Activiti Designer Discover the most common extensions provided by Alfresco Configure Alfresco to authenticate against LDAP, including & chaining" LDAP with Alfresco authentication Get familiar with the latest features of Alfresco Mobile SDK, Smart Search, and the new Angular framework In Detail Do you want to create more reliable and secure solutions for enterprise apps? Alfresco One 5.x is your gateway to developing the best industry-standard enterprise apps and this book will help you to become a pro with Alfresco One 5.x development. This book will help you create a complete fully featured app for your organization and while you create that perfect app, you will explore and implement the new and intriguing features of Alfresco. The book starts with an introduction to the Alfresco platform and you'll see how to configure and customize it. You will learn how to work with the content in a content management system and how you can extend it to your own use case. Next, you will find out how to work with Alfresco Share, an all-purpose user interface for general document management, and customize it. Moving on, you write web scripts that create, read, and delete data in the back-end repository. Further on from that, you'll work with a set of tools that Alfresco provides; to generate a basic AnglularJS application supporting use cases, to name a few authentication, document list, document view. Finally, you'll learn how to develop your own Alfresco Mobile app and understand how Smart Folders and Search manager work. By the end of the book, you'll know how to configure Alfresco to authenticate against LDAP, be able to set up Single Sign-On (SSO), and work with Alfresco's security services. Style and approach This book takes a step-by-step practical tutorial-style approach helping you create a complete enterprise app using Alfresco.

Enterprise Content Strategy

Enterprise Content Strategy
Author: Kevin Nichols
Publisher:
Total Pages: 160
Release: 2015-01-02
Genre: Industrial management
ISBN: 9781937434441

"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.

Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries

Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries
Author: Shmelova, Tetiana
Publisher: IGI Global
Total Pages: 517
Release: 2019-10-11
Genre: Computers
ISBN: 1799814173

With the emergence of smart technology and automated systems in today’s world, artificial intelligence (AI) is being incorporated into an array of professions. The aviation and aerospace industry, specifically, is a field that has seen the successful implementation of early stages of automation in daily flight operations through flight management systems and autopilot. However, the effectiveness of aviation systems and the provision of flight safety still depend primarily upon the reliability of aviation specialists and human decision making. The Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries is a pivotal reference source that explores best practices for AI implementation in aviation to enhance security and the ability to learn, improve, and predict. While highlighting topics such as computer-aided design, automated systems, and human factors, this publication explores the enhancement of global aviation security as well as the methods of modern information systems in the aeronautics industry. This book is ideally designed for pilots, scientists, engineers, aviation operators, air crash investigators, teachers, academicians, researchers, and students seeking current research on the application of AI in the field of aviation.

Management Information Systems

Management Information Systems
Author: Kenneth C. Laudon
Publisher: Pearson Educación
Total Pages: 618
Release: 2004
Genre: Business & Economics
ISBN: 9789702605287

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Microsoft Power BI Dashboards Step by Step

Microsoft Power BI Dashboards Step by Step
Author: Errin O'Connor
Publisher: Microsoft Press
Total Pages: 411
Release: 2018-10-05
Genre: Computers
ISBN: 0134894006

Your hands-on guide to building effective Power BI dashboards Expand your expertise–and teach yourself how to create world-class Power BI business analysis dashboards that bring data to life for better decision-making. If you’re an experienced business intelligence professional or manager, you’ll get all the guidance, examples, and code you need to succeed–even if you’ve never used Power BI before. Successfully design, architect, and implement Power BI in your organization Take full advantage of any Microsoft Power BI platform, including Power BI Premium Make upfront decisions that position your Power BI project for success Build rich, live dashboards to monitor crucial data from across your organization Aggregate data and data elements from numerous internal and external data sources Develop dynamic visualizations, including charts, maps, and graphs Bring data to life with stunning interactive reports Ensure dashboard security and compliance Drive user adoption through effective training

Web Content Management

Web Content Management
Author: Deane Barker
Publisher: "O'Reilly Media, Inc."
Total Pages: 375
Release: 2016-03-22
Genre: Computers
ISBN: 1491908084

Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator