Entering the Swedish Market

Entering the Swedish Market
Author: Sebastian Meyer
Publisher: GRIN Verlag
Total Pages: 45
Release: 2007-08-26
Genre: Business & Economics
ISBN: 3638770303

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work

Entering the Swedish market: The Karstadt GmbH case

Entering the Swedish market: The Karstadt GmbH case
Author: Sebastian Meyer
Publisher: GRIN Verlag
Total Pages: 21
Release: 2007-06-13
Genre: Business & Economics
ISBN: 3638726355

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, language: English, abstract: As one of Europe’s oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work

Munich Re

Munich Re
Author: Johannes Bähr
Publisher: C.H.Beck
Total Pages: 379
Release: 2016-10-27
Genre: Political Science
ISBN: 3406698239

"Reinsurance has to be international in accordance with its nature." This is the well-known viewpoint of Carl von Thieme, one of the founders of Munich Re, who also served as its general director for many years. Thus, it was not a coincidence that the company rose to become the world market leader rather quickly after its founding in 1880. In the following period, Munich Re stayed on top or was occasionally second to Swiss Re. Nonetheless, the broader public does not know much about the company. Johannes Bähr and Christopher Kopper now present the first history of the reinsurer from its beginnings into the 1980s. Few companies have risen to become world market leaders as quickly as Munich Re, and only the fewest have succeeded in remaining at the top of the world market for as long. The company’s history reveals how insurers reacted to major catastrophes and technological shifts. Without sharing risks with reinsurers, countless direct insurers would not have survived the economic consequences of major natural catastrophes and would have been forced into bankruptcy by the weight of their payment obligations. Consequently, reinsurers even made coverage for some risks possible in the first place. Yet Munich Re itself also repeatedly contributed to the introduction of new segments of insurance, such as in the case of machine insurance or high-risk life insurance. Thus, the history of this pioneer of globalization is, at the same time, a history of dealing with risks and managing the distribution of risk. Last but not least, it is also the history of a German company that profited from the National Socialist dictatorship and, with great effort, had to find its way back into the world market after the two world wars.

Strategic Retail Management

Strategic Retail Management
Author: Joachim Zentes
Publisher: Springer
Total Pages: 469
Release: 2016-10-07
Genre: Business & Economics
ISBN: 3658101830

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Digital Business Leadership

Digital Business Leadership
Author: Ralf T. Kreutzer
Publisher: Springer
Total Pages: 274
Release: 2018-04-27
Genre: Business & Economics
ISBN: 366256548X

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

International Wooden Furniture Markets

International Wooden Furniture Markets
Author: International Tropical Timber Organization
Publisher: International Trade Centre UNCTAD/WTO
Total Pages: 280
Release: 2005
Genre: Business & Economics
ISBN:

This publication reviews wooden furniture markets in United States, Canada, China, Japan, Egypt, France, Germany, Belgium, the Netherlands, Luxembourg, Spain, Italy, Denmark, and Sweden. For each country, it provides an overview of basic demand factors and market drivers, the domestic furniture industry, market trends and developments, distribution channels, and market access conditions. It deals with technical standards, as well as international and national certification schemes in the furniture sector, and identifies furniture networks and clusters. It outlines a strategy for developing the wooden furniture sector in tropical countries and outlines step-by step value-added processing of wooden furniture in tropical countries, based on local conditions. It also includes statistical data, selected German furniture standards, a list of useful contacts in China, and list of members of the Global Forest and Trade Network.

The Economics of Inflation

The Economics of Inflation
Author: Constantino Bresciani-Turroni
Publisher: Routledge
Total Pages: 467
Release: 2013-05-13
Genre: Business & Economics
ISBN: 1135033226

The Economics of Inflation provides a comprehensive analysis of economic conditions in Germany under the Great Inflation and discusses inflationary conditions in general. The analysis is supported by extensive statistical material. * For this translation the author thoroughly revised the original work * Includes an appendix on German economic conditions in the years following the monetary reform, 1923-24