The Arizona Department of Transportation (ADOT) undertook a review and evaluation of the technologies used by the agency to process, store, manage, and disseminate traffic data. Traffic count information constitutes the most elemental data that ADOT uses for planning, analysis and monitoring, and yet often remains the least accessible within the agency. ADOT found that different functional departments often duplicated traffic counts, count information was often little understood, and hence not trusted, and consistent data were not accessible throughout ADOT -- there was not a single source where traffic data were collected and disseminated. Through the research ADOT identified a hierarchy of actions designed to more effectively manage this most basic resource, and to restore confidence among users. An implementation plan was developed and is now being acted upon within the department.