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| Author | : Rebecca Piekkari |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 268 |
| Release | : 2014-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1784710997 |
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
| Author | : Francis Radice |
| Publisher | : Addison Wesley Publishing Company |
| Total Pages | : 112 |
| Release | : 1989 |
| Genre | : English language |
| ISBN | : 9780175557974 |
| Author | : Leo Jones |
| Publisher | : Cambridge University Press |
| Total Pages | : 180 |
| Release | : 2003-03-24 |
| Genre | : Business & Economics |
| ISBN | : 9780521531733 |
New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.The Student's Book has been redesigned with many new illustrations and photos to make it more attractive and easier to use.The attached CD-ROM contains an introduction to the BEC Vantage examination and one complete Practice Test including audio.
| Author | : Fiona Talbot |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 256 |
| Release | : 2012-11-03 |
| Genre | : Business & Economics |
| ISBN | : 0749466154 |
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
| Author | : Susanne Tietze |
| Publisher | : Routledge |
| Total Pages | : 268 |
| Release | : 2013-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1134139756 |
Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas – namely that of international management and also language and communication in multi-language contexts – the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that ‘language matters’ in the pursuit of international business affairs. The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. Highly innovative and topical, Susanne Tietze’s book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.
| Author | : Tsedal Neeley |
| Publisher | : Princeton University Press |
| Total Pages | : 200 |
| Release | : 2019-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0691196125 |
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
| Author | : Leo Jones |
| Publisher | : Cambridge University Press |
| Total Pages | : 240 |
| Release | : 1989-02-24 |
| Genre | : Foreign Language Study |
| ISBN | : 9780521369572 |
| Author | : Catherine Nickerson |
| Publisher | : Routledge |
| Total Pages | : 269 |
| Release | : 2015-09-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317439260 |
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
| Author | : Leo Jones |
| Publisher | : Cambridge University Press |
| Total Pages | : 228 |
| Release | : 2000-02-17 |
| Genre | : Business & Economics |
| ISBN | : 9780521774710 |
New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.
| Author | : Mary Yoko Brannen |
| Publisher | : Springer |
| Total Pages | : 318 |
| Release | : 2016-11-07 |
| Genre | : Business & Economics |
| ISBN | : 3319427458 |
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
