Energy Branding
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| Author | : Friðrik Larsen |
| Publisher | : Springer |
| Total Pages | : 175 |
| Release | : 2017-06-10 |
| Genre | : Business & Economics |
| ISBN | : 3319571982 |
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.
| Author | : Fridrik Larsen |
| Publisher | : Taylor & Francis |
| Total Pages | : 237 |
| Release | : 2023-02-27 |
| Genre | : Business & Economics |
| ISBN | : 1000832864 |
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world’s foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.
| Author | : David A. Aaker |
| Publisher | : Free Press |
| Total Pages | : 368 |
| Release | : 2020-03-24 |
| Genre | : Business & Economics |
| ISBN | : 1982146524 |
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
| Author | : Fridrik Larsen |
| Publisher | : Springer Nature |
| Total Pages | : 156 |
| Release | : 2023-06-21 |
| Genre | : Business & Economics |
| ISBN | : 3031299663 |
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
| Author | : Samuelson Appau |
| Publisher | : Springer Nature |
| Total Pages | : 276 |
| Release | : 2021-09-11 |
| Genre | : Business & Economics |
| ISBN | : 3030772047 |
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
| Author | : Jesko Perrey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 332 |
| Release | : 2015-04-27 |
| Genre | : Business & Economics |
| ISBN | : 3527507817 |
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
| Author | : Thomas Hootman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 464 |
| Release | : 2012-10-15 |
| Genre | : Architecture |
| ISBN | : 1118018540 |
Conveniently organized and packed with robust technical content and clear explanations of key principles Written by an architect who is the director of sustainability at a global architecture firm, Net Zero Energy Design is a practical guide for architects and related construction professionals who want to design and build net zero energy commercial architecture. It offers no-nonsense strategies, step-by-step technical analysis, and valuable examples, in addition to developed case studies. With a focus on application in a variety of building types and scales, the book also develops a broad-based understanding of all the integrated principles involved in achieving net zero energy. This book is an indispensable resource for anyone venturing into net zero energy design, construction, and operation, and it also serves as an excellent resource on a variety of sustainable design topics. Important features include: Organization based upon the commercial building delivery process Robust technical content for use in actual project applications Analysis examples that demonstrate key technical principles Plenty of design data for use as a valuable design resource Abundant and sophisticated information graphics and color illustrations and photographs A distinct design focus on the content that inspires adoption of principles into projects
| Author | : Ahmad Taher Azar |
| Publisher | : Academic Press |
| Total Pages | : 762 |
| Release | : 2021-09-09 |
| Genre | : Technology & Engineering |
| ISBN | : 0323859917 |
Design, Analysis and Applications of Renewable Energy Systems covers recent advancements in the study of renewable energy control systems by bringing together diverse scientific breakthroughs on the modeling, control and optimization of renewable energy systems as conveyed by leading energy systems engineering researchers. The book focuses on present novel solutions for many problems in the field, covering modeling, control theorems and the optimization techniques that will help solve many scientific issues for researchers. Multidisciplinary applications are also discussed, along with their fundamentals, modeling, analysis, design, realization and experimental results. This book fills the gaps between different interdisciplinary applications, ranging from mathematical concepts, modeling, and analysis, up to the realization and experimental work. - Presents some of the latest innovative approaches to renewable energy systems from the point-of-view of dynamic modeling, system analysis, optimization, control and circuit design - Focuses on advances related to optimization techniques for renewable energy and forecasting using machine learning methods - Includes new circuits and systems, helping researchers solve many nonlinear problems
| Author | : Thomas Corke |
| Publisher | : CRC Press |
| Total Pages | : 326 |
| Release | : 2018-04-27 |
| Genre | : Science |
| ISBN | : 1351601202 |
Wind Energy Systems is designed for undergraduate engineering courses, with a focus on multidisciplinary design of a wind energy system. The text covers basic wind power concepts and components - wind characteristics and modeling, rotor aerodynamics, lightweight flexible structures, wind farms, aerodynamics, wind turbine control, acoustics, energy storage, and economics. These topics are applied to produce a new conceptual wind energy design, showing the interplay of various design aspects in a complete system. An ongoing case study demonstrates the integration of various component topics, and MATLAB examples are included to show computerized design analysis procedures and techniques.
| Author | : Denise Warkentin |
| Publisher | : PennWell Books |
| Total Pages | : 230 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
Designed for anyone involved in the marketing of energy as a commodity, this comprehensive handbook is filled with the latest in energy marketing information. The major components of the Federal Energy Regulatory Commission's recent adoption of Orders 888 and 889 are highlighted.
