Employee Suggestion Systems As A Source Of New Product Ideas
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| Author | : Robert G. Cooper |
| Publisher | : Product Development Institute |
| Total Pages | : 273 |
| Release | : 2009-04 |
| Genre | : Business & Economics |
| ISBN | : 097328272X |
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
| Author | : Donald Wilhelm |
| Publisher | : |
| Total Pages | : 32 |
| Release | : 1952 |
| Genre | : |
| ISBN | : |
| Author | : Donald Wilhelm |
| Publisher | : |
| Total Pages | : 28 |
| Release | : 1946 |
| Genre | : Suggestion systems |
| ISBN | : |
| Author | : Paul Belliveau |
| Publisher | : John Wiley & Sons |
| Total Pages | : 480 |
| Release | : 2004-01-30 |
| Genre | : Technology & Engineering |
| ISBN | : 047127108X |
Alle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick.
| Author | : CRAWFORD |
| Publisher | : McGraw Hill |
| Total Pages | : 610 |
| Release | : 2014-09-16 |
| Genre | : Business & Economics |
| ISBN | : 0077170539 |
eBook: New Products Management 11e
| Author | : Geoffrey Lancaster |
| Publisher | : Routledge |
| Total Pages | : 764 |
| Release | : 2017-08-24 |
| Genre | : Business & Economics |
| ISBN | : 1351709070 |
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
| Author | : Robert G. Cooper |
| Publisher | : Basic Books |
| Total Pages | : 587 |
| Release | : 2017-09-19 |
| Genre | : Business & Economics |
| ISBN | : 0465093337 |
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
| Author | : Edward Patrick McGuire |
| Publisher | : |
| Total Pages | : 80 |
| Release | : 1972 |
| Genre | : New products |
| ISBN | : |
| Author | : Chaturvedi Et Al. |
| Publisher | : PHI Learning Pvt. Ltd. |
| Total Pages | : 296 |
| Release | : 2009-04-13 |
| Genre | : Business & Economics |
| ISBN | : 9788120337275 |
Innovation is the key to success in any business, and is the only way to surpass competition. An innovative concept can lead to the development of a new product. This comprehensive book explains how an innovative idea or a concept, if executed properly, can create the best product in the market. The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.
| Author | : United States. Small Business Administration |
| Publisher | : |
| Total Pages | : 422 |
| Release | : 1966 |
| Genre | : |
| ISBN | : |
