Emotionomics 20
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| Author | : Dan Hill |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 288 |
| Release | : 2010-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0749457880 |
'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
| Author | : Dan Hill |
| Publisher | : Sensory Logic |
| Total Pages | : 0 |
| Release | : 2022-06-29 |
| Genre | : Psychology |
| ISBN | : 9780999741665 |
Philip Kotler hailed the original edition of Emotionomics "as a revelation." Other business thought leaders like Seth Godin, Paco Underhill, Jeffrey Gitomer, Faith Popcorn, Scott Bedbury, Richard Boyatzis, B. Joseph Pine II, Marti Barletta, and Daniel Pink also offered their endorsements. Now some 15 years later, Dan Hill is back with a fully-revised and updated edition of his instant classic. Hear from the guy who followed the lead of Daniel Goleman by bringing the value of practicing emotional intelligence (EQ) clearly into focus across a wide range of business applications, from branding to innovation, advertising, sales, leadership, and management, plus both the customer (CX) and employee experience (EX). Pity the poor CEO who erroneously claimed: "I don't do feelings. I leave them to Barry Manilow." In truth, there are only two main currencies, dollars and emotions, and nobody is immune from the scientifically-validated reality that feelings play a central role in people's largely intuitive behavior. It's no wonder that empathy and ethics are front-and-center as a new era of consumers and workers consider which companies they want to do business with today.
| Author | : Dan Hill |
| Publisher | : |
| Total Pages | : 288 |
| Release | : 2010 |
| Genre | : |
| ISBN | : |
I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
| Author | : Dan Hill |
| Publisher | : Adams Business & Professional |
| Total Pages | : 0 |
| Release | : 2007-07 |
| Genre | : Brand name products |
| ISBN | : 9781592981823 |
For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.
| Author | : Steven Van Belleghem |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 224 |
| Release | : 2012-05-03 |
| Genre | : Business & Economics |
| ISBN | : 074946660X |
Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
| Author | : Shuichi Fukuda |
| Publisher | : Springer |
| Total Pages | : 231 |
| Release | : 2019-02-02 |
| Genre | : Technology & Engineering |
| ISBN | : 3030022099 |
This book demonstrates that emotion is a highly influential component in creating a new society and new engineering, revealing the importance of emotion in various aspects of the Connected World. It addresses a wide variety of topics, but with this one underlying aim throughout. Further, it stands out for the approach it takes to the Internet of Things and the Connected Society. The contributing authors illustrate that humans are essentially either playmakers or playing managers, with teamwork and play being crucial aspects of our lives. They argue that strategy is becoming increasingly important, and consider the most adaptable strategy, one that will allow us to respond to today’s quickly and radically changing situations. The book is particularly focused on the Connected Society as the point of departure, and explores what motivates humans, what decisions they should make, and what actions they should take. With engineering quickly moving from product development to experience development, and the role of emotion in engineering becoming increasingly apparent, this book offers a timely and valuable resource for engineers and researchers alike.
| Author | : Dan Hill |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 208 |
| Release | : 2010-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0749459239 |
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
| Author | : Alan Brener |
| Publisher | : Routledge |
| Total Pages | : 299 |
| Release | : 2020-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1000320243 |
Compliance is a fundamental control function within regulated industries globally. This book provides an expert introduction to corporate compliance using cases, examples and insights from the financial services sector and beyond. The author, an experienced compliance practitioner and academic, highlights compliance challenges, using examples such as Wells Fargo, whistleblowing in the financial services and the mis-selling of payment protection insurance in the UK banking sector. The book explores strategies for creating compliant cultures and fostering regulatory trust, whilst practical guidance is provided on anticipating regulatory changes. Addressing organisational obstruction and delay, the author presents a series of valuable tools and techniques for real-world practice. An essential professional development resource for board directors, compliance officers and other senior managers, the book also provides a unique learning and development resource for students of corporate compliance globally.
| Author | : Richard L. Daft |
| Publisher | : John Wiley & Sons |
| Total Pages | : 336 |
| Release | : 2010-07-06 |
| Genre | : Business & Economics |
| ISBN | : 0470636688 |
Lessons for leaders on resolving the ongoing struggle between instinct and the creative mind Kings, heads of government, and corporate executives lead thousands of people and manage endless resources, but may not have mastery over themselves. Often leaders know that right action is important, but have little (if any) understanding of what prevents them from acting in accordance with their intentions. In this important book, leadership expert Richard Daft portrays this dilemma as a struggle between instinct (elephant) and intention (the executive) using the most current research on the intentional vs. the habitual mind to explain how this phenomenon occurs. Based on current research and real-life examples Offers leaders a method for directing themselves more productively Written by an expert in leadership, organizational performance, and change management Through real-life examples and recent studies in psychology, management and Eastern spirituality Daft provides guidance to all of us who struggle finding our own balance and cultivating the behavior of others.
| Author | : David Lester |
| Publisher | : Crimson Publishing |
| Total Pages | : 215 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1780590008 |
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Innocent to Cobra to Dreams to Dysone, we reveal how some of the UK's biggest businesses got of the ground, and those very first steps taken by their founders.
