Perspective Of The Marketing An Inter Disciplinary Approach

Perspective Of The Marketing An Inter Disciplinary Approach
Author: Rakesh Ahlawat & Dr.Shiv Jaggarwal
Publisher: Uttkarsh Prakashan
Total Pages: 120
Release: 2023-05-24
Genre: Antiques & Collectibles
ISBN: 9391765696
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Marketing in interdisciplinary approach is wide in range and scope and having the understanding in this regard will definitely improve the marketing strategies by the organizations. marketing aspects and concepts has changed in different fields like in airline tourism, hospitality and general marketing in recent years after covid. this book will try to address various current and futuristic trends in “perspective of the marketing: an interdisciplinary approach” like tourism-related social media marketing, online shopping and marketing, marketing of tourism services in india, wellness tourism and many more. we are pleased to place this book before the academicians, researchers and industry practitioners with a hope that the readers will enjoy reading this book.

Artificial Intelligence, Machine Learning and User Interface Design

Artificial Intelligence, Machine Learning and User Interface Design
Author: Abhijit Banubakode
Publisher: Bentham Science Publishers
Total Pages: 303
Release: 2024-05-10
Genre: Computers
ISBN: 9815179616
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Artificial Intelligence, Machine Learning and User Interface Design is a forward-thinking compilation of reviews that explores the intersection of Artificial Intelligence (AI), Machine Learning (ML) and User Interface (UI) design. The book showcases recent advancements, emerging trends and the transformative impact of these technologies on digital experiences and technologies. The editors have compiled 14 multidisciplinary topics contributed by over 40 experts, covering foundational concepts of AI and ML, and progressing through intricate discussions on recent algorithms and models. Case studies and practical applications illuminate theoretical concepts, providing readers with actionable insights. From neural network architectures to intuitive interface prototypes, the book covers the entire spectrum, ensuring a holistic understanding of the interplay between these domains. Use cases of AI and ML highlighted in the book include categorization and management of waste, taste perception of tea, bird species identification, content-based image retrieval, natural language processing, code clone detection, knowledge representation, tourism recommendation systems and solid waste management. Advances in Artificial Intelligence, Machine Learning and User Interface Design aims to inform a diverse readership, including computer science students, AI and ML software engineers, UI/UX designers, researchers, and tech enthusiasts.

The 8th International Conference on Advanced Machine Learning and Technologies and Applications (AMLTA2022)

The 8th International Conference on Advanced Machine Learning and Technologies and Applications (AMLTA2022)
Author: Aboul Ella Hassanien
Publisher: Springer Nature
Total Pages: 708
Release: 2022-04-16
Genre: Technology & Engineering
ISBN: 3031039181
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This book constitutes the refereed proceedings of the 8th International Conference on Advanced Machine Learning Technologies and Applications, AMLTA 2022, held in Cairo, Egypt, during May 5-7, 2022. The 8th edition of AMLTA will be organized by the Scientific Research Group in Egypt (SRGE), Egypt, collaborating with Port Said University, Egypt, and VSB-Technical University of Ostrava, Czech Republic. AMLTA series aims to become the premier international conference for an in-depth discussion on the most up-to-date and innovative ideas, research projects, and practices in the field of machine learning technologies and their applications. The book covers current research on advanced machine learning technology, including deep learning technology, sentiment analysis, cyber-physical system, IoT, and smart cities informatics and AI against COVID-19, data mining, power and control systems, business intelligence, social media, digital transformation, and smart systems.

Artificial Intelligence

Artificial Intelligence
Author: Harvard Business Review
Publisher: HBR Insights
Total Pages: 160
Release: 2019
Genre: Business & Economics
ISBN: 9781633697898
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Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Next-Gen Technologies in Computational Intelligence

Next-Gen Technologies in Computational Intelligence
Author: R. Anandan
Publisher: CRC Press
Total Pages: 566
Release: 2024-06-07
Genre: Computers
ISBN: 1040045901
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The Proceeding includes the research contribution from the International Conference on Next-Gen Technologies in Computational Intelligence (NGTCA 2023) held on March 24th 2023 at Vels Institute of Science, Technology and Advanced Studies. NGCTA 2023 is the flagship conference of the Computer Society of India (Region 7). Computer Society of India (CSI) is the largest association of IT professionals in India. CSI is a non-profit organization established in 1965 and its members are committed to the advancement of theory and practice of Computer Engineering and Technology Systems. The Mission of CSI is to facilitate research, knowledge sharing, learning, and career enhancement for all categories of IT professionals, while simultaneously inspiring and nurturing new entrants into the industry and helping them to integrate into the IT community. At present, CSI has 76chapters across India, over 550 student branches with 1,00,000 plus members. It serves its members through technical events, seminars, workshops, conferences, publications & journals, research projects, competitions, special interest groups, awards & recognitions, etc. Various CSI chapters conduct Research Convention every year.

Congress on Intelligent Systems

Congress on Intelligent Systems
Author: Mukesh Saraswat
Publisher: Springer Nature
Total Pages: 914
Release: 2022-06-30
Genre: Technology & Engineering
ISBN: 9811691134
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This book is a collection of selected papers presented at the Second Congress on Intelligent Systems (CIS 2021), organized by Soft Computing Research Society and CHRIST (Deemed to be University), Bengaluru, India during September 4 – 5, 2021. It includes novel and innovative work from experts, practitioners, scientists and decision-makers from academia and industry. It covers topics such as Internet of Things, information security, embedded systems, real-time systems, cloud computing, big data analysis, quantum computing, automation systems, bio-inspired intelligence, cognitive systems, cyber physical systems, data analytics, data/web mining, data science, intelligence for security, intelligent decision making systems, intelligent information processing, intelligent transportation, artificial intelligence for machine vision, imaging sensors technology, image segmentation, convolutional neural network, image/video classification, soft computing for machine vision, pattern recognition, human computer interaction, robotic devices and systems, autonomous vehicles, intelligent control systems, human motor control, game playing, evolutionary algorithms, swarm optimization, neural network, deep learning, supervised learning, unsupervised learning, fuzzy logic, rough sets, computational optimization, and neuro fuzzy systems.

Digital Technologies, Ethics, and Decentralization in the Digital Era

Digital Technologies, Ethics, and Decentralization in the Digital Era
Author: Verma, Balraj
Publisher: IGI Global
Total Pages: 383
Release: 2024-02-08
Genre: Computers
ISBN:
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Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.

Artificial Intelligence for Sustainable Finance and Sustainable Technology

Artificial Intelligence for Sustainable Finance and Sustainable Technology
Author: Abdalmuttaleb M. A. Musleh Al-Sartawi
Publisher: Springer Nature
Total Pages: 637
Release: 2022-01-01
Genre: Technology & Engineering
ISBN: 3030934640
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This book shows latest research on artificial intelligence for sustainable technology. ICGER 2021 was organized by the Accounting, Finance and Banking Department at Ahlia University, Bahrain, and was conducted on the 15th and 16th of September. The strategic partners included the University of Jordan, the Bahrain Economists Society, the Association of Chartered Certified Accountants: ACCA, Al-Barka Banking Group and the International Computer Auditing Education Association: ICAEA . The theme of the ICGER 2021 centered around artificial intelligence for sustainable finance and sustainable technology. Accordingly, the papers presented at the conference provided a holistic view of sustainable finance, sustainability, AI, financial technology, cybersecurity, blockchain, CSR, and governance. This book, unlike ever before, brings together intelligence applications of new technologies and the sustainability requirements in the era of the digital economy, with special attention given to the opportunities, challenges, for education, business growth, and economic progression of nations which will help societies (economists, financial managers, engineers, ICT specialists, digital managers, data managers, policymakers, regulators, researchers, academics, and students) to better understand, use, and control AI applications and financial technologies to develop future strategies and to achieve sustainable development goals.