Elementos de semiótica agentiva

Elementos de semiótica agentiva
Author: Douglas Niño Ochoa
Publisher: Universidad Jorge Tadeo Lozano
Total Pages: 622
Release: 2015-08-01
Genre: Education
ISBN: 9587251563

Se puede decir que la pregunta central de cualquier propuesta semiótica (del estructuralismo europeo a la semeiótica peirceana, del culturalismo lotmaniano al cognitivismo de la Escuela de Árhus) es en qué consiste la significación. Y cada una de ellas, con variaciones de muy diverso grado, ofrece una respuesta a dicha pregunta. En este libro queremos proponer un enfoque alternativo, que hemos denominado "agentivo": aquí la significación se establece -o más precisamente, emerge- en la relación agente-agenda, es decir, la relación entre un ente que hace y el tipo de resultado al que \'apunta\' dicho agente mediante su acción. A partir de esta tesis general. la propuesta agentiva lleva a una serie de tesis diferenciales: primero, la significación propiamente dicha es una actividad que realiza un agente; y en consecuencia, segundo, la significación no es algo que pueda encontrarse en eso que se ha llamado enunciados (lingüísticos, visuales, etc.) u objetos (de diseño o no): los signos y los objetos no significan nada, porque \'significar\' es una actividad; y por tanto, tercero, si se pudiese hablar de la significación de los enunciados o de los objetos, esto sería legítimo sólo en un sentido derivado o ampliado; y así, cuarto, la reflexión sobre los signos es un punto de llegada y no de partida para la reflexión semiótica. Por el contrario, el punto de partida está vinculado a las preguntas sobre qué son los agentes y las agendas, cómo se constituyen y en qué condiciones el despliegue de la capacidad para actuar (agencia) permite la circulación de sentido.

Semiótica del diseño con enfoque agentivo

Semiótica del diseño con enfoque agentivo
Author: Juan Carlos Mendoza Collazos
Publisher: Universidad Jorge Tadeo Lozano
Total Pages: 95
Release: 2015-01-01
Genre: Architecture
ISBN: 9587251571

La semiótica tiene como objeto de estudio el sentido: ¿cómo se genera? ¿Cómo circula? ¿Cómo se estructura? Y en general, ¿cómo le damos sentido a las cosas? La pregunta por el sentido motivó una tradición semiótica centrada en el estudio de los signos. Pensamos que no es suficiente. Para resolver adecuadamente la pregunta por el sentido no basta estudiar el sistema de signos. La dación de sentido es continua, permanente, prelingüística y está embebida en la experiencia. Un enfoque semiótico que en verdad resuelva su objeto de estudio debe dar cuenta de la experiencia. Tal estudio a profundidad de la experiencia es lo que aborda la semiótica agentiva. Esta investigación propone a la semiótica agentiva (Niño, 2015) como un nuevo enfoque para abordar los estudios sobre semiótica del diseño. La idea es explorar posibles aplicaciones de dicha teoría en la práctica del diseño. Por tanto, tiene como objetivo sistematizar las bases teóricas de la semiótica agentiva para la construcción de un modelo de análisis de las condiciones de significancia de los artefactos.

Ensayos semióticos II

Ensayos semióticos II
Author: Niño, Douglas
Publisher: Editorial Tadeo Lozano
Total Pages: 254
Release: 2013-11-29
Genre: Social Science
ISBN: 9587251245

La integración conceptual es una operación mental básica, en virtud de la cual se crea una red de espacios mentales que están relacionados de varios modos. Uno o más de estos espacios mentales en este tipo de red es un híbrido, amalgama, o mezcla, en inglés blend. El blend recibe estructura parcial de algunos de los otros espacios en la red y desarrolla su propia estructura nueva. Varias especies de mamíferos parecen tener la facultad de hacer integración conceptual rudimentaria. Los seres humanos tienen la capacidad de hacer integración conceptual avanzada. La integración conceptual avanzada permite integrar espacios mentales que se hallan en fuerte conflicto entre sí. Para el análisis de la integración conceptual, véase Gilles Fauconnier & Mark Turner, The Wtty We Think. Conceptual Blending and the Minds Hidden Complexities (Basic Books, 2002) y Mark Turner, The Origin 01 Ideas: Blending, Creativity, and the Human Spark (Oxford University Press, 2014).

Semiotic Agency

Semiotic Agency
Author: Alexei Sharov
Publisher: Springer Nature
Total Pages: 385
Release: 2022-02-08
Genre: Philosophy
ISBN: 3030894843

This book invites readers to embark on a journey into the world of agency encompassing humans, other organisms, cells, intracellular molecular agents, colonies, populations, ecological systems, and artificial autonomous systems. We combine mechanistic and non-mechanistic approaches in the analysis of the function and evolution of organisms, their subagents, and multi-organism systems, and in this way offer a theoretical platform for integrating biosemiotics with both natural science and the humanities/social sciences. Agents are autonomous systems that incorporate knowledge on how to make sense of their environment and use it to achieve their goals. The functions of all agents are supported by mechanisms at the lowest level; however, the explanatory power of mechanistic analysis is not sufficient for complex agents. Non-mechanistic methods rely on the goal-directedness of agents whose dynamics follow self-stabilized dynamic attractors. The properties of attractors depend on stable or slowly changing factors, and such dependencies can be interpreted as sign relations if they are adaptive in nature. Agents can replace or redirect mechanisms on demand in order to preserve their functions; for performing higher-level semiotic functions, mechanisms are thus only means. We assume that mechanism and semiosis are not mutually exclusive, and that simple agents can interpret signs mechanistically. This assumption allows us to extend semiotic analysis to all agents, including ribosomes in cells, computers, and robots. This book challenges established traditions in natural science and the humanities/social sciences: semiotics no longer appears as restricted to humans and rational thinking, and biology is no longer limited to rely exclusively on mechanistic reasoning.

Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences

Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences
Author: Jamin Pelkey
Publisher: Bloomsbury Publishing
Total Pages: 313
Release: 2023-01-12
Genre: Literary Criticism
ISBN: 1350139378

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021)

Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021)
Author: Nancy L. Black
Publisher: Springer Nature
Total Pages: 830
Release: 2021-04-30
Genre: Computers
ISBN: 303074602X

This book presents the proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021), held online on June 13-18, 2021. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, robotics, healthcare, management, computer science, human biology and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on human factors and ergonomics. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques to optimize system performance, while at the same time promoting the health, safety and wellbeing of individuals. The proceedings include papers from researchers and practitioners, scientists and physicians, institutional leaders, managers and policy makers that contribute to constructing the Human Factors and Ergonomics approach across a variety of methodologies, domains and productive sectors. This volume includes papers addressing the following topics: Activity Theories for Work Analysis and Design (ATWAD), Organisation design and management (ODAM), Ergonomic Work Analysis and Training (EWAT), Systems HF/E, HF/E Education and Professional Certification Development.

Semiotics and Visual Communication III

Semiotics and Visual Communication III
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
Total Pages: 673
Release: 2019-11-12
Genre: Literary Criticism
ISBN: 1527543323

The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.