Electronic Complaints
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Author | : Marja E. Meinl |
Publisher | : Frank & Timme GmbH |
Total Pages | : 329 |
Release | : 2013-12-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 3732900304 |
The interest in computer-mediated communication (CMC) has vastly risen over the recent years. Nevertheless, crosscultural differences in CMC have received little attention so far, especially with regard to complaining behaviour. This book therefore contributes to this still unexplored research area by comparing British English and German complaints in CMC, precisely on eBay. The empirical study statistically analyses online complaints taken from the feedback forum of this online auction house and shows both similarities and differences in the way speakers of the two cultures formulate their online complaints. Additionally, the impact the specific online context may have on users’ speech act performance is reviewed. Given that cultural differences may lead to misunderstandings in cross-cultural electronic communicative situations, this book is not only of interest to different fields of pragmatics, but also to e-commerce and is hence of economic interest.
Author | : Jerry Fjermestad |
Publisher | : M.E. Sharpe |
Total Pages | : 236 |
Release | : |
Genre | : |
ISBN | : 9780765613271 |
Author | : Naim, Arshi |
Publisher | : IGI Global |
Total Pages | : 383 |
Release | : 2022-06-30 |
Genre | : Business & Economics |
ISBN | : 1668453886 |
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Author | : United States |
Publisher | : |
Total Pages | : 1208 |
Release | : 2008 |
Genre | : Law |
ISBN | : |
Author | : CONGRESS |
Publisher | : Government Printing Office |
Total Pages | : 1208 |
Release | : |
Genre | : |
ISBN | : |
Author | : Bernd Stauss |
Publisher | : Springer |
Total Pages | : 496 |
Release | : 2019-01-31 |
Genre | : Business & Economics |
ISBN | : 3319987054 |
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits. The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant ‘backstage’ tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting.
Author | : Mathur, Vibha |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 236 |
Release | : 2020-10-01 |
Genre | : Business & Economics |
ISBN | : 8194800269 |
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA
Author | : American Bar Association. House of Delegates |
Publisher | : American Bar Association |
Total Pages | : 216 |
Release | : 2007 |
Genre | : Law |
ISBN | : 9781590318737 |
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author | : United States |
Publisher | : |
Total Pages | : 160 |
Release | : 1997 |
Genre | : Campaign funds |
ISBN | : |
Author | : United States. Federal Communications Commission |
Publisher | : |
Total Pages | : 606 |
Release | : 2015 |
Genre | : Telecommunication |
ISBN | : |