El Entorno De La Empresa
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Marketing
| Author | : Gary Armstrong |
| Publisher | : Pearson Educación |
| Total Pages | : 686 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
La empresa
| Author | : Ramón Gisbert i Gelonch |
| Publisher | : |
| Total Pages | : 336 |
| Release | : 2002-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9788480635530 |
Este libro responde a una serie de preguntas básicas acerca de los que son y hacen las empresas. El enfoque es externo, puesto que en él no tienen cabida las diferentes funciones que se desarrollan en el seno de una empresa sino una panorámica, articulada en cuatro partes, sobre: qué es una empresa, su función en el sistema económico y el papel del empresario; la relación de la empresa con el entorno y sus responsabilidades sociales; la competencia entre empresas y las estrategias empleadas; y, finalmente, los tipos de empresas existentes y los diferentes criterios que podemos utilizar para su clasificación.
Hacia la empresa razonable
| Author | : Joaquín Garralda |
| Publisher | : Editorial Almuzara |
| Total Pages | : 151 |
| Release | : 2008-11 |
| Genre | : Business & Economics |
| ISBN | : 8483561824 |
Joaquín Garralda determina los parámetros básicos que conforman el modelo del comportamiento empresarial sostenible y responsable desde la perspectiva de la RC. Con prólogo de Ramón Jáuregui.
La empresa y su entorno
| Author | : Paul R. Lawrence |
| Publisher | : |
| Total Pages | : 284 |
| Release | : 1987 |
| Genre | : |
| ISBN | : 9788401361043 |
Management Information Systems
| Author | : Kenneth C. Laudon |
| Publisher | : Pearson Educación |
| Total Pages | : 618 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9789702605287 |
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
La contabilidad empresarial
| Author | : Francisco Sastre |
| Publisher | : Editorial Almuzara |
| Total Pages | : 207 |
| Release | : 2010-10 |
| Genre | : Business & Economics |
| ISBN | : 8483566273 |
Francisco Sastre enseña los conceptos básicos para entender y aplicar el lenguaje de la contabilidad financiera y de gestión.
Strategic Thinking
| Author | : Cornelis A. De Kluyver |
| Publisher | : Pearson Educación |
| Total Pages | : 220 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9789879460597 |
"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.
