El Abc Del Marketing Politico
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Author | : Taylor C. Boas |
Publisher | : Cambridge University Press |
Total Pages | : 276 |
Release | : 2016-03-04 |
Genre | : Political Science |
ISBN | : 1316546268 |
How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.
Author | : Cynthia Hewitt de Alcantara |
Publisher | : Routledge |
Total Pages | : 141 |
Release | : 2013-10-28 |
Genre | : History |
ISBN | : 1136294708 |
Real Markets: Social and Political Issues of Food Policy Reform contains papers presented at a Seminar on Food Pricing and Marketing Reforms, sponsored by the United Nations Research Institute for Social Development (UNRISD) and held in Geneva during November 1989.
Author | : Donald J. Trump |
Publisher | : Ballantine Books |
Total Pages | : 401 |
Release | : 2009-12-23 |
Genre | : Business & Economics |
ISBN | : 0307575330 |
President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
Author | : Elizabeth Warren |
Publisher | : Metropolitan Books |
Total Pages | : 320 |
Release | : 2021-05-04 |
Genre | : Political Science |
ISBN | : 1250799252 |
The inspiring, influential senator and bestselling author mixes vivid personal stories with a passionate plea for political transformation. Elizabeth Warren is a beacon for everyone who believes that real change can improve the lives of all Americans. Committed, fearless, and famously persistent, she brings her best game to every battle she wages. In Persist, Warren writes about six perspectives that have influenced her life and advocacy. She’s a mother who learned from wrenching personal experience why child care is so essential. She’s a teacher who has known since grade school the value of a good and affordable education. She’s a planner who understands that every complex problem requires a comprehensive response. She’s a fighter who discovered the hard way that nobody gives up power willingly. She’s a learner who thinks, listens, and works to fight racism in America. And she’s a woman who has proven over and over that women are just as capable as men. Candid and compelling, Persist is both a deeply personal book and a powerful call to action. Elizabeth Warren—one of our nation’s most visionary leaders—will inspire everyone to believe that if we’re willing to fight for it, profound change is well within our reach.
Author | : James M. Buchanan |
Publisher | : University of Michigan Press |
Total Pages | : 388 |
Release | : 1965 |
Genre | : Decision-making |
ISBN | : 9780472061006 |
A scientific study of the political and economic factors influencing democratic decision making
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Total Pages | : 270 |
Release | : 1998 |
Genre | : Hispanic Americans |
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Total Pages | : 1072 |
Release | : 1998 |
Genre | : Microcards |
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Total Pages | : 616 |
Release | : 1973 |
Genre | : Union catalogs |
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Includes entries for maps and atlases.
Author | : Kai-Fu Lee |
Publisher | : Harper Business |
Total Pages | : 275 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 132854639X |
AI Superpowers is Kai-Fu Lee's New York Times and USA Today bestseller about the American-Chinese competition over the future of artificial intelligence.
Author | : Dean Vuletic |
Publisher | : Bloomsbury Publishing |
Total Pages | : 292 |
Release | : 2018-01-25 |
Genre | : History |
ISBN | : 147427627X |
Postwar Europe and the Eurovision Song Contest examines how the Eurovision Song Contest has reflected and become intertwined with the history of postwar Europe from a political perspective. Established in 1956, the Eurovision Song Contest is the world's largest popular music event and one of the most popular television programmes in Europe, currently attracting a global audience of around 200 million people. Eurovision is often mocked as cultural kitsch because of its over-the-top performances and frivolous song lyrics. Yet there is no cultural medium that connects Europeans more than popular music, the development of which has always been tied to cultural, economic, political, social and technological change – making Eurovision the ideal tool to explain the history of Europe in the last sixty years. This book uses Eurovision as a vehicle to address topics ranging from the Cold War, liberal democracy and communism to nationalism, European integration, economic prosperity and human rights. It analyses these subjects through their cultural, political and social relationships with Eurovision entries as expressed through lyrics and music, as well as by examining public debates that have accompanied the selection of the entries and the organisation of the contest itself. Postwar Europe and the Eurovision Song Contest also considers how states have used Eurovision to define their identities in a European context, be it to assert their national distinctiveness, highlight political issues or affirm their Europeanism or Euroscepticism in the context of European integration. Based on original sources, including hitherto unpublished archival documents from international broadcasting organisations, this is a novel historical study of interest to anyone keen to know more about the postwar history of Europe and its cultural history in particular.