Effective Video Marketing
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Author | : Jon Mowat |
Publisher | : Kogan Page Publishers |
Total Pages | : 305 |
Release | : 2018-03-03 |
Genre | : Business & Economics |
ISBN | : 0749481587 |
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Author | : Kevin Daum |
Publisher | : John Wiley & Sons |
Total Pages | : 24 |
Release | : 2012-05-08 |
Genre | : Business & Economics |
ISBN | : 1118188764 |
A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Author | : Jon Mowat |
Publisher | : Kogan Page Publishers |
Total Pages | : 289 |
Release | : 2021-08-03 |
Genre | : Business & Economics |
ISBN | : 1398601152 |
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Author | : Erika MacDonald |
Publisher | : Engaging New Media |
Total Pages | : 47 |
Release | : 2020-05-25 |
Genre | : Business & Economics |
ISBN | : 1734311312 |
“Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on ‘videos’ before making purchases. “Effective Video Marketing: How to make videos that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business. Written by a seasoned video marketer with valuable experience, “Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.
Author | : Razaq Adekunle |
Publisher | : |
Total Pages | : 156 |
Release | : 2021-02-17 |
Genre | : |
ISBN | : |
Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy- allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. This Video Marketing Strategy Book covers: Video Marketing - An Introduction- What is video marketing? This book tells you what it is and why video marketing can double, triple and maybe quadruple your online visitors. Video Marketing Online-Online video marketing is all the rage at the moment and is showing every sign of continuing to grow for the foreseeable future. Which means that you almost certainly need to include video marketing in your mix. Here's a quick introduction to what you need to do to make sure your video marketing is effective for you. Discover Video Marketing Secrets- Online marketing has changed for the better over the last few years. We no longer need to rely on things like banner ads to drive traffic to our websites. There has been a slight shift towards marketing with video, although it is not always clear what this involves. In this section I aim to uncover some of the more important video marketing secrets. Mobile Marketing App Features- Mobile marketing is one of the fastest growing marketing arenas and the understanding the various mobile marketing App features will ensure that you find the right marketing App design for your type of business. There are a wide range of features that are included in local business app development that will not only increase your foot traffic but will also increase the amount of website traffic you achieve and can facilitate your social media marketing too. Video Marketing Statistics- With the advancement in technology, quite several business organizations have taken the big initiative of marketing their products to the general public. A good example of such an initiative is video marketing. This is a good method of advertising goods and services produced by a given organization. With the help of the internet, video marketing involves provision of videos of given products for viewing by potential customers. Video Promotion and SEO Tips- Marketing video production uses the knowledge of human behaves. Marketing video production concept uses a short catchy story to promote product or service. It induces the viewer's awareness and tempts them to purchase. Learn more about video SEO and submitting tactics. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully. It's comprehensive, compelling and entertaining from start to finish. GRAB YOUR COPY NOW!!!
Author | : Marcus Sheridan |
Publisher | : John Wiley & Sons |
Total Pages | : 357 |
Release | : 2019-08-06 |
Genre | : Business & Economics |
ISBN | : 1119610141 |
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author | : Chris King |
Publisher | : CreateSpace |
Total Pages | : 52 |
Release | : 2015-02-27 |
Genre | : Business & Economics |
ISBN | : 9781508658252 |
Discover How To Use Video Marketing In Your Business To Attract More Prospects & Sales! Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a “must have” strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: Best Places to Use Video Marketing 4 Steps to Creating a Great Video Marketing Campaign Creating Videos Video Equipment (For All Types of Videos) 6 Types of Viral Videos More Great Ideas to Make Videos About How to Make Your Video Stand Out From Your Competitors Top 7 Video Marketing Distribution Sites 3 Keys to Success with Video Marketing Video Marketing Metrics (What You Should Be Tracking) BONUS: YouTube SEO for #1 Google Rankings (Checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay $1,500-$10,000 or more! So grab your copy of video marketing pro today before the price goes up!
Author | : April Cox |
Publisher | : |
Total Pages | : |
Release | : 2021-09-15 |
Genre | : |
ISBN | : 9781737557012 |
Author | : Semerádová, Tereza |
Publisher | : IGI Global |
Total Pages | : 262 |
Release | : 2019-11-22 |
Genre | : Business & Economics |
ISBN | : 1799816206 |
Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Author | : Red Noah |
Publisher | : 大賢者外語 |
Total Pages | : 92 |
Release | : |
Genre | : Computers |
ISBN | : |
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form. The challenge to video marketers nowadays is that video may have been the victim of its own success. The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers. Here is what you'll learn in this guide: Video Marketing - An Overview Video Marketing Made Effective Video Marketing Essentials Different Types of Video Marketing Personality-Focused Videos Marketing Videos on Social Media