Effective Personal Communication Skills for Public

Effective Personal Communication Skills for Public
Author: Andy Green
Publisher: Kogan Page Publishers
Total Pages: 241
Release: 2006-08-03
Genre: Business & Economics
ISBN: 0749449985

To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.

Effective Writing Skills for Public Relations

Effective Writing Skills for Public Relations
Author: John Foster
Publisher: Kogan Page Publishers
Total Pages: 289
Release: 2008-06-03
Genre: Business & Economics
ISBN: 0749454458

Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Public Relations in Practice

Public Relations in Practice
Author: Anne Gregory
Publisher: Kogan Page Publishers
Total Pages: 228
Release: 2004
Genre: Business & Economics
ISBN: 9780749433819

Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.

Writing Skills for Public Relations

Writing Skills for Public Relations
Author: John Foster
Publisher: Kogan Page Publishers
Total Pages: 280
Release: 2012-10-03
Genre: Business & Economics
ISBN: 0749465441

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Effective Interpersonal and Team Communication Skills for Engineers

Effective Interpersonal and Team Communication Skills for Engineers
Author: Clifford Whitcomb
Publisher: John Wiley & Sons
Total Pages: 164
Release: 2012-12-20
Genre: Technology & Engineering
ISBN: 1118514203

Presents key principles of communication that support clear exchanges in a technical context and help engineers learn effective communication skills Effective communication is a necessity for engineers. Even minor on-the-job misunderstandings can cost time, money, or worse. Yet even though recent studies show that improved communication makes for better engineers, the ability to speak clearly and listen carefully have historically been considered "soft skills" and are not typically or explicitly addressed in engineering programs. Working from basic units called microskills, Effective Interpersonal and Team Communication Skills for Engineers shows readers, one step at a time, how to engage, listen, manage conflict, and influence others with highly constructive, repeatable communication exchanges. This career-enhancing handbook: Presents communication skills for both technical issues and social situations in an engineering context Breaks skills down to elemental usage forms as microskills Includes plenty of practice exercises, case studies, and self-assessment tools Helps develop higher-level skills for more complex situations, such as dealing with confrontation and conflict negotiation Features a direct, user-friendly, practice-oriented format Effective Interpersonal and Team Communication Skills for Engineers is a must-have guide for professionals and an important supplement for engineering programs at all levels.

Creativity in Public Relations

Creativity in Public Relations
Author: Andy Green
Publisher: Kogan Page Publishers
Total Pages: 272
Release: 2009-12-03
Genre: Business & Economics
ISBN: 0749458712

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Evaluating Public Relations

Evaluating Public Relations
Author: Paul Noble
Publisher: Kogan Page Publishers
Total Pages: 257
Release: 2007-10-03
Genre: Business & Economics
ISBN: 0749452781

Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

Interpersonal Skills for Effective Communications

Interpersonal Skills for Effective Communications
Author: Dr.Ahamed meeran
Publisher: OrangeBooks Publication
Total Pages: 160
Release: 2023-04-21
Genre: Education
ISBN:

Interpersonal skills are important for communicating and working with groups and individuals in your personal and professional life. People with strong interpersonal skills tend to build good relationships and can work well with others. They understand family, friends, coworkers and clients well. Interpersonal skills influence business cultures because they affect job performance, which in turn helps to decide the outcome of a company's success. Interpersonal skills include interaction with others, good communication skills, active listening skills, and attitude. Companies should realize that interpersonal skills are not learned in a classroom; rather they are characteristics that an individual may possess naturally. But these skills can be honed. Often referred to as soft skills, interpersonal skills allow people to communicate effectively, handle conflicts, and respond to others' needs accordingly. In an ever-changing job market, these skills teach workers and business owners how to be agile, solve complex problems, perform critical thinking on their feet, and manage diverse relationships both internally and externally. Measuring a potential employee's ability to interact with others in a respectful and appropriate manner determines how they are likely to thrive in a team-oriented environment