Effective Communications and Advertising for Financial Institutions
Author | : Thomas J. Burns |
Publisher | : Prentice Hall |
Total Pages | : 299 |
Release | : 1986 |
Genre | : Advertising |
ISBN | : 9780835915564 |
Download Effective Communications And Advertising For Financial Institutions full books in PDF, epub, and Kindle. Read online free Effective Communications And Advertising For Financial Institutions ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Thomas J. Burns |
Publisher | : Prentice Hall |
Total Pages | : 299 |
Release | : 1986 |
Genre | : Advertising |
ISBN | : 9780835915564 |
Author | : Jason Cj |
Publisher | : |
Total Pages | : 134 |
Release | : 2021-05-12 |
Genre | : |
ISBN | : |
In this compendium are 13 chapters presenting the aspects of communications, advertising and customer relationships as it pertains to financial institutions. From the macro to the micro, banks and insurers alike face the same prospects in winning and retaining customers. Applying cutting-edge research to brand communications strategy and execution across various pillars, this book answers questions that include: How should a financial institution like a bank or insurer approach its brand communications? How can it recover from a brand crisis? How should it present financial information to consumers? How should its design aesthetics be shaped to affect intentions? What should it look out for? -Communications / Advertising-1. Communicating CSR through your website2. Lose the Jargon3. Recovering from a brand crisis4. Designing a managerial framework to select effective bank ads5. Massage your message6. Design aesthetics affect intentions towards mobile banking applications7. AI and insurance8. Agency accountability-Customer relationships-9. Creating brand emotional attachment with the power of social media10. Improving repurchase intentions11. Brand community engagement12. Service channel interactions and brand loyalty-Tools (Practical)-13. Monitoring and measuring social media (Practical tips and tools)Uncover insights with us as you take a deep dive into our research-backed, practitioner-proven, ready-to-be-used content.
Author | : Jay Nagdeman |
Publisher | : John Wiley & Sons |
Total Pages | : 288 |
Release | : 2009-04-27 |
Genre | : Business & Economics |
ISBN | : 0470410795 |
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Author | : Steffen Leditschke |
Publisher | : GRIN Verlag |
Total Pages | : 107 |
Release | : 2005-05-01 |
Genre | : Business & Economics |
ISBN | : 3638372847 |
Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Why are Brands in Focus The commercial banking industry has undergone significant change in the past years. “Today, large commercial banks operate in a far more dynamic marketplace. The cost of funds fluctuates rapidly and there is increased competition from both inside and outside the traditional banking industry.“ With growing competitiveness in the banking industry, and similarity of services offered by banks, it has become increasingly important that banks identify the factors that determine the basis upon which customers choose between providers of financial services. Aaker and Joachimsthaler state “in an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.”2 But considering the national bank market many banks still do exactly this. They compete on price as the latest campaign of the ‘Commerzbank’ shows (3.1% p.a. until the end of February 2005). Although the last years proved that in times of rapid economic change many German banks are not protected. They experienced the decline of profits, the loss of customers towards new financial providers and reacted with closures of branches and the dismissal of thousands of employees. Then they stepped into the war on price advantages without realising that other banks, like the direct banks, strive to a position that allows cheaper banking. Additionally the image of the national bank representatives is actually influenced by discussion about unethical payment in the management boards and some managers were recently under suspect of agreeing to payments that for other managers who did not deserve it in consideration of the general public. The same customers that receive this news every day shall be the customers that trust the bank employees and do business with them. Modern consumers are even more critical and better informed before stepping into banks. By mass media and sources like the internet they are informed or even inform themselves so it is harder to satisfy them because their general knowledge about banking products is better than a few years ago. Besides they learned from their experiences made in the last years. Hence it is necessary to have a tool to be able to persuade and tie consumers in different ways than the price on the current account. The brand can and must fill this gap. Consumers still are human beings and have emotions that can be influenced.
Author | : Tandoh Isaac |
Publisher | : LAP Lambert Academic Publishing |
Total Pages | : 120 |
Release | : 2015-06-08 |
Genre | : |
ISBN | : 9783659717604 |
Marketing Communications remains very essential technique in driving goods and services to the target market.Essentially, marketers will have to master the marketing communications tools and use them effectively to send their goods and services to where they should be and gain returns on their investments. However, companies do spend a lot on promotions without making the necessary gains for the huge monies invested.This study will look at the basic concepts in marketing communications and and its relationship to great performance of banks. It is a must read and it is recommended for marketers, researchers, financial institutions and students of marketing. The author, having spent years in the industry and working as Marketing communications manager for a number of Institutions, has added a practical approach to the study.
Author | : Christine Ennew |
Publisher | : Routledge |
Total Pages | : 694 |
Release | : 2017-11-07 |
Genre | : Business & Economics |
ISBN | : 113485059X |
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.
Author | : Karin Newman |
Publisher | : |
Total Pages | : 392 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Evelyn Ehrlich |
Publisher | : John Wiley & Sons |
Total Pages | : 214 |
Release | : 2012-04-03 |
Genre | : Business & Economics |
ISBN | : 1118065719 |
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author | : Tina Harrison |
Publisher | : Routledge |
Total Pages | : 897 |
Release | : 2014-12-05 |
Genre | : Business & Economics |
ISBN | : 1134095627 |
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Author | : Tina Harrison |
Publisher | : Routledge |
Total Pages | : 607 |
Release | : 2014-12-05 |
Genre | : Business & Economics |
ISBN | : 1134095554 |
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.