I write this book concerns how to apply psychological methods to solve education service to student psychological need challenges as well as how to apply psychological methods to solve consumption challenges for some enterprises. I believe that how to apply psychological methods to predict student behaviors, which is similiar to apply psychological methods to predict consumer behaviors. Thus, student's psychology and consumer's psychology have very similar needs. These book divides two part. Part one concerns my recommendations how to attempt to solve students' learning psychological need challenges. Part two concerns my recommendations how to attempt to solve client consumption challenges. In my this book, I shall indicate some entrepreneurs and educators how who ought apply sample psycholological methods to attempt to predict their target students and target clients whose psychological behaviors more accurately in order to raise their business successful chances.At part one, this book concerns how to apply psychological and economic behavioral methods to predict customer emotion. The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior. It concerns how to apply psychological method to predict how to manufacture the right food taste to let your consumers to like to eat your food as well as how to produce or design your products to sell to them successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate. Also, it concerns how to apply psychological method to predict consumer behavior. I shall indiate how to use face reading technology predicts consumer emotion to predict how to do the acceptable ingradients to produce foods to let them to feel more enjoyable to eat sweet foods or drink soft drinking as well as how to use video camera to investigate to predict customer emotion to find what factors had attracted them to choose to buy the manufacturers' products to use and judge whether how to increase your product more attractive to win your competitors. It concerns how to find both what the worst attributed factor(s) had influenced the consumers to be caused to decide not to choose to buy your product as well as what the best attributed factor(s) had influenced the consumers to be caused to decide to buy your product in constructive choice process. I shall indicate how manufacturers can analyze to judge whether what the best and worst attributed factor(s) are during every consumer chooses to buy which kind of product or food in constructive choice process. Behavioral economy is consisted from psychology and standard economic model. Standard economic model is the way most economists think about consumer welfare and consumer choice in microeconomic environment. I shall apply behavioral economic model to explain underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises which rationality in the standard economic model relies heavily on the assumption that consumers are rational. In this case of consumer individual behavior consumption process, I assume that consumers are fully aware of all the options who have, who can always and consistently to rank their options in accordance will whose preferences and always choose the option who like best.