Improving University Reputation Through Academic Digital Branding

Improving University Reputation Through Academic Digital Branding
Author: Del Pino, Ariana Daniela
Publisher: IGI Global
Total Pages: 340
Release: 2020-11-06
Genre: Education
ISBN: 1799849317

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Rankings and the Reshaping of Higher Education

Rankings and the Reshaping of Higher Education
Author: Ellen Hazelkorn
Publisher: Springer
Total Pages: 191
Release: 2015-03-23
Genre: Education
ISBN: 1137446676

University rankings have gained popularity around the world and are now a significant factor shaping reputation. This second edition updates Ellen Hazelkorn's first comprehensive study of rankings from a global perspective, drawing in new original research and extensive analysis. It is essential reading for policymakers, managers and scholars.

A University Education

A University Education
Author: David Willetts
Publisher: Oxford University Press
Total Pages: 394
Release: 2017-11-17
Genre: History
ISBN: 0191080047

Universities have a crucial role in the modern world. In England entrance to universities is by nation-wide competition which means English universities have an exceptional influence on schools - a striking theme of the book. This important book first investigates the university as an institution and then tracks the individual on their journey to and through university. In A University Education, David Willetts presents a compelling case for the ongoing importance of the university, both as one of the great institutions of modern society and as a transformational experience for the individual. The book also makes illuminating comparisons with higher education in other countries, especially the US and Germany. Drawing on his experience as UK Minister for Universities and Science from 2010 to 2014, the author offers a powerful account of the value of higher education and the case for more expansion. He covers controversial issues in which he was involved from access for disadvantaged students to the introduction of £9,000 fees. The final section addresses some of the big questions for the future, such as the the relationship between universities and business, especially in promoting innovation.. He argues that the two great contemporary trends of globalisation and technological innovation will both change the university significantly. This is an authoritative account of English universities setting them for the first time in their new legal and regulatory framework.

Anti-Education

Anti-Education
Author: Friedrich Nietzsche
Publisher: New York Review of Books
Total Pages: 161
Release: 2015-12-15
Genre: Education
ISBN: 1590178947

AN NYRB Classics Original In 1869, at the age of twenty-four, the precociously brilliant Friedrich Nietzsche was appointed to a professorship of classical philology at the University of Basel. He seemed marked for a successful and conventional academic career. Then the philosophy of Schopenhauer and the music of Wagner transformed his ambitions. The genius of such thinkers and makers—the kind of genius that had emerged in ancient Greece—this alone was the touchstone for true understanding. But how was education to serve genius, especially in a modern society marked more and more by an unholy alliance between academic specialization, mass-market journalism, and the militarized state? Something more than sturdy scholarship was called for. A new way of teaching and questioning, a new philosophy . . . What that new way might be was the question Nietzsche broached in five vivid, popular public lectures in Basel in 1872. Anti-Education presents a provocative and timely reckoning with what remains one of the central challenges of the modern world.

A World-class Education

A World-class Education
Author: Vivien Stewart
Publisher: ASCD
Total Pages: 202
Release: 2012
Genre: Business & Economics
ISBN: 1416613749

Designed to promote conversation about how to educate students for a rapidly changing, innovation-based world, this comprehensive and illuminating book from international education expert Vivien Stewart focuses on understanding what the world's best school systems are doing right for the purpose of identifying what U.S. schools--at the national, state, and local level--might do differently and better.

Rankings and the Reshaping of Higher Education

Rankings and the Reshaping of Higher Education
Author: E. Hazelkorn
Publisher: Springer
Total Pages: 269
Release: 2011-03-08
Genre: Education
ISBN: 023030639X

University rankings have gained popularity around the world, and are now a significant factor shaping reputation. This book is the first comprehensive study of rankings from a global perspective, making an important contribution to our understanding of the rankings phenomenon. This book has also been published in Japanese.

The Death and Life of the Great American School System

The Death and Life of the Great American School System
Author: Diane Ravitch
Publisher: Basic Books (AZ)
Total Pages: 298
Release: 2010-03-02
Genre: Education
ISBN: 0465014917

Discusses how school choice, misapplied standards of accountability, the No Child Left Behind mandate, and the use of a corporate model have all led to a decline in public education and presents arguments for a return to strong neighborhood schools and quality teaching.

The Fall of the Faculty

The Fall of the Faculty
Author: Benjamin Ginsberg
Publisher: OUP USA
Total Pages: 261
Release: 2011-08-12
Genre: Education
ISBN: 019978244X

Until very recently, American universities were led mainly by their faculties, which viewed intellectual production and pedagogy as the core missions of higher education. Today, as Benjamin Ginsberg warns in this eye-opening, controversial book, "deanlets"--administrators and staffers often without serious academic backgrounds or experience--are setting the educational agenda.The Fall of the Faculty examines the fallout of rampant administrative blight that now plagues the nation's universities. In the past decade, universities have added layers of administrators and staffers to their payrolls every year even while laying off full-time faculty in increasing numbers--ostensibly because of budget cuts. In a further irony, many of the newly minted--and non-academic--administrators are career managers who downplay the importance of teaching and research, as evidenced by their tireless advocacy for a banal "life skills" curriculum. Consequently, students are denied a more enriching educational experience--one defined by intellectual rigor. Ginsberg also reveals how the legitimate grievances of minority groups and liberal activists, which were traditionally championed by faculty members, have, in the hands of administrators, been reduced to chess pieces in a game of power politics. By embracing initiatives such as affirmative action, the administration gained favor with these groups and legitimized a thinly cloaked gambit to bolster their power over the faculty.As troubling as this trend has become, there are ways to reverse it. The Fall of the Faculty outlines how we can revamp the system so that real educators can regain their voice in curriculum policy.

Feel-Bad Education

Feel-Bad Education
Author: Alfie Kohn
Publisher: Beacon Press
Total Pages: 225
Release: 2011-04-05
Genre: Education
ISBN: 0807001414

Mind-opening writing on what kids need from school, from one of education’s most outspoken voices Almost no writer on schools asks us to question our fundamental assumptions about education and motivation as boldly as Alfie Kohn. The Washington Post says that “teachers and parents who encounter Kohn and his thoughts come away transfixed, ready to change their schools.” And Time magazine has called him “perhaps the country’s most outspoken critic of education’s fixation on grades [and] test scores.” Here is challenging and entertaining writing on where we should go in American education, in Alfie Kohn’s unmistakable voice. He argues in the title essay with those who think that high standards mean joylessness in the classroom. He reflects thoughtfully on the question “Why Self-Discipline Is Overrated.” And in an essay for the New York Times, which generated enormous response, he warns against the dangers of both punishing and praising children for what they do instead of parenting “unconditionally.” Whether he’s talking about school policy or the psychology of motivation, Kohn gives us wonderfully provocative—and utterly serious—food for thought. This new book will be greeted with enthusiasm by his many readers, and by teachers and parents seeking a refreshing perspective on today’s debates about kids and schools.