Ebook Understanding Business Global Edition
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| Author | : William Nickels |
| Publisher | : McGraw Hill |
| Total Pages | : 794 |
| Release | : 2012-05-16 |
| Genre | : Business & Economics |
| ISBN | : 0077146565 |
Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
| Author | : William G. Nickels |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Business |
| ISBN | : 9780072518733 |
| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 1455 |
| Release | : 2024-09-16 |
| Genre | : Business & Economics |
| ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
| Author | : Micky Lee |
| Publisher | : Routledge |
| Total Pages | : 236 |
| Release | : 2017-10-16 |
| Genre | : Social Science |
| ISBN | : 1134972601 |
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
| Author | : William G. Nickels |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 736 |
| Release | : 2021-01-26 |
| Genre | : Business & Economics |
| ISBN | : 9781264249497 |
The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.
| Author | : Peter A. Stanwick |
| Publisher | : SAGE Publications |
| Total Pages | : 997 |
| Release | : 2015-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1506303250 |
Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, Third Edition prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental importance of ethical leadership, decision making, and strategic planning while examining emerging trends in business ethics such as the developing world, human rights, environmental sustainability, and technology. In addition to presenting information related to the Association to Advance Collegiate Schools of Business (AACSB), the text’s 26 real-world cases profile a variety of industries, countries, and ethical issues in a way that is relevant and meaningful to students’ lives. The Third Edition features new cases from well-known companies such as Disney and General Motors, new coverage of emerging topics such as big data and social media, expanded coverage of corporate social responsibility, and more. Using an applied approach, this text helps students understand why and how business ethics really do matter!
| Author | : Ned Freed |
| Publisher | : Wiley Global Education |
| Total Pages | : 624 |
| Release | : 2013-12-12 |
| Genre | : Business & Economics |
| ISBN | : 1118799143 |
This text is an unbound, binder-ready edition. Written in a conversational tone, Freed, Understanding Business Statistics presents topics in a systematic and organized manner to help students navigate the material. Demonstration problems appear alongside the concepts, making the content easier to understand. By explaining the reasoning behind each exercise, students are more inclined to engage with the material and gain a clear understanding of how to apply statistics to the business world. Freed, Understanding Business Statistics is accompanied by WileyPLUS, a research-based, online environment for effective teaching and learning. This online learning system gives students instant feedback on homework assignments, provides video tutorials and variety of study tools, and offers instructors thousands of reliable, accurate problems (including every problem from the book) to deliver automatically graded assignments or tests. Available in or outside of the Blackboard Learn Environment, WileyPLUS resources help reach all types of learners and give instructors the tools they need to enhance course material. WileyPLUS sold separately from text.
| Author | : James O'Brien |
| Publisher | : McGraw Hill |
| Total Pages | : 705 |
| Release | : 2011-04-16 |
| Genre | : Computers |
| ISBN | : 0077143175 |
The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien's Management Information Systems defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation
| Author | : Karen Collins |
| Publisher | : Ingram |
| Total Pages | : 408 |
| Release | : 2009 |
| Genre | : Business |
| ISBN | : 9781936126200 |
| Author | : Patrice Flynn |
| Publisher | : Business Expert Press |
| Total Pages | : 169 |
| Release | : 2019-11-27 |
| Genre | : Business & Economics |
| ISBN | : 1949991490 |
Do we need yet another textbook on business fundamentals when every publishing house has stacks of such books ready for sale? No, we do not need another standard textbook. What we need is a new kind of teaching tool that at once accommodates the modern-day classroom and exposes new century students to the contemporary world of global capitalism in which today’s businesses operate. In primer form, Dr. Patrice Flynn clarifies the functional areas of business, a term used to describe what every businessperson needs to understand to be successful, from entrepreneurship to small business development, legal structure, going global, finance, big data, marketing, management, and more. This primer demonstrates how a master teacher teaches new century students, thus giving supremacy to pedagogy along with rigorous content. The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work. Every student will come away not only with a sense of the business areas that pique their interest but also with a deeper understanding of business from which to craft next career steps.
