Eastern European Perspectives On The Development Of Public Relations
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Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 187 |
Release | : 2014-08-19 |
Genre | : Business & Economics |
ISBN | : 1137404264 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 175 |
Release | : 2015-04-08 |
Genre | : Business & Economics |
ISBN | : 1137427515 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 225 |
Release | : 2014-11-06 |
Genre | : Business & Economics |
ISBN | : 1137404299 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 116 |
Release | : 2014-12-09 |
Genre | : Business & Economics |
ISBN | : 1137404329 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
Author | : Chiara Valentini |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 656 |
Release | : 2021-02-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110554259 |
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Author | : Tom Watson |
Publisher | : Springer |
Total Pages | : 150 |
Release | : 2016-12-09 |
Genre | : Business & Economics |
ISBN | : 1349950440 |
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.
Author | : Tom Watson |
Publisher | : Springer |
Total Pages | : 130 |
Release | : 2015-07-02 |
Genre | : Business & Economics |
ISBN | : 1137404388 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
Author | : Cayce Myers |
Publisher | : Routledge |
Total Pages | : 256 |
Release | : 2020-07-29 |
Genre | : Business & Economics |
ISBN | : 135103300X |
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Author | : Maureen C. Minielli |
Publisher | : Rowman & Littlefield |
Total Pages | : 275 |
Release | : 2021-03-17 |
Genre | : Social Science |
ISBN | : 1793607370 |
Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to health communication. This collection focuses on both traditional and modern scholarship that has arisen due to international scholarly efforts, the advent of technology, and national research interests. Readers will have the opportunity to intellectually discuss the conceptual, theoretical, and practical issues that have occurred within the past twenty years regarding public relations, mass communication, and media studies in post-socialist societies. The analyses in this book lead readers to consider potential resolutions to some of the current dialectical tensions that are affecting post-socialist communication studies and contemplate how reflecting on these tensions informs the broader field of communication worldwide.
Author | : Lisa Dühring |
Publisher | : Springer |
Total Pages | : 332 |
Release | : 2017-04-24 |
Genre | : Language Arts & Disciplines |
ISBN | : 365818034X |
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.