East and West: Understanding the Rise of China by Y.J. Choi Innumerable articles and books have been written about East Asia and China since this part of the world has been catapulted into the center of the global economic scene. Unfortunately, most, if not all of them, are wide of the mark in terms of understanding the geographic and philosophical fundamentals of Eastern civilizations undergirding the rise of the East. The relative decline of the West appears to be inevitable as the ascendance of the East prompts a shift of the center of gravity from the Atlantic to the Pacific. Accordingly, we need to understand the East (and the West, for that matter) by freeing ourselves from the centuries-old habit of West-centrism. Neither in the West nor in the East do we find a paper written with a balanced approach regarding the two civilizations. Because of this, and thanks to his vast experience in both East and West, Ambassador Y.J. Choi was prompted to explain this epochal change by comparing the two civilizations on equal footing. His text constitutes the very first book attempting an objective, neutral and balanced comparison of ancient Eastern and European/Mediterranean civilizations, including their influence on and implications for contemporary events.