E Commerce Aplicacion Y Desarrollo
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| Author | : Carvalho, Luísa Cagica |
| Publisher | : IGI Global |
| Total Pages | : 635 |
| Release | : 2018-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1522563083 |
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
| Author | : Charles T. Horngren |
| Publisher | : Pearson Educación |
| Total Pages | : 724 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9789702606406 |
Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
| Author | : |
| Publisher | : |
| Total Pages | : 662 |
| Release | : 2005 |
| Genre | : Industries |
| ISBN | : |
| Author | : Liébana-Cabanillas, Francisco |
| Publisher | : IGI Global |
| Total Pages | : 393 |
| Release | : 2014-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1466651911 |
Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.
| Author | : María Jesús Yagüe Guillén |
| Publisher | : MDPI |
| Total Pages | : 122 |
| Release | : 2019-09-23 |
| Genre | : Business & Economics |
| ISBN | : 3039213350 |
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
| Author | : Alejandro Álvarez Nobell |
| Publisher | : Ediciones Universidad San Jorge |
| Total Pages | : 351 |
| Release | : 2014-03-14 |
| Genre | : Business & Economics |
| ISBN | : 8494119818 |
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
| Author | : Gerben Bruinsma |
| Publisher | : Oxford University Press |
| Total Pages | : 969 |
| Release | : 2018 |
| Genre | : Law |
| ISBN | : 0190279702 |
The study of how the environment, local geography, and physical locations influence crime has a long history that stretches across many research traditions. These include the neighborhood effects approach developed in the 1920s, the criminology of place, and a newer approach that attends to the perception of crime in communities. Aided by new technologies and improved data-reporting in recent decades, research in environmental criminology has developed rapidly within each of these approaches. Yet research in the subfield remains fragmented and competing theories are rarely examined together. The Oxford Handbook of Environmental Criminology takes a unique approach and synthesizes the contributions of existing methods to better integrate the subfield as a whole. Gerben J.N. Bruinsma and Shane D. Johnson have assembled a cast of top scholars to provide an in-depth source for understanding how and why physical setting can influence the emergence of crime, affect the environment, and impact individual or group behavior. The contributors address how changes in the environment, global connectivity, and technology provide more criminal opportunities and new ways of committing old crimes. They also explore how crimes committed in countries with distinct cultural practices like China and West Africa might lead to different spatial patterns of crime. This is a state-of-the-art compendium on environmental criminology that reflects the diverse research and theory developed across the western world.
| Author | : Pedraza-Jiménez, Rafael |
| Publisher | : Editorial UOC |
| Total Pages | : 100 |
| Release | : 2016-10-26 |
| Genre | : Business & Economics |
| ISBN | : 8491162992 |
Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.
| Author | : Díaz, Vicente García |
| Publisher | : IGI Global |
| Total Pages | : 388 |
| Release | : 2013-06-30 |
| Genre | : Computers |
| ISBN | : 1466642181 |
Users increasingly demand more from their software than ever beforemore features, fewer errors, faster runtimes. To deliver the best quality products possible, software engineers are constantly in the process of employing novel tools in developing the latest software applications. Progressions and Innovations in Model-Driven Software Engineering investigates the most recent and relevant research on model-driven engineering. Within its pages, researchers and professionals in the field of software development, as well as academics and students of computer science, will find an up-to-date discussion of scientific literature on the topic, identifying opportunities and advantages, and complexities and challenges, inherent in the future of software engineering.
| Author | : Efraim Turban |
| Publisher | : Springer |
| Total Pages | : 653 |
| Release | : 2017-10-12 |
| Genre | : Business & Economics |
| ISBN | : 3319587153 |
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
