E Business And E Commerce Management 3 E
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Author | : Dave Chaffey |
Publisher | : Pearson Education |
Total Pages | : 700 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780273707523 |
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author | : Dave Chaffey |
Publisher | : Pearson UK |
Total Pages | : 1051 |
Release | : 2019 |
Genre | : Business enterprises |
ISBN | : 1292193360 |
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Author | : Dave Chaffey |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : 4 |
Release | : 2003-09-11 |
Genre | : |
ISBN | : 9780582821866 |
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
Author | : Dave Chaffey |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : 733 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 9780273752011 |
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Author | : Chaffey |
Publisher | : Pearson Education India |
Total Pages | : 696 |
Release | : 2008-09 |
Genre | : |
ISBN | : 9788131725184 |
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1964 |
Release | : 2021-04-16 |
Genre | : Business & Economics |
ISBN | : 1799889580 |
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 347 |
Release | : 2013-09-30 |
Genre | : Business & Economics |
ISBN | : 1466645113 |
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
Author | : Dave Chaffey |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : |
Release | : 2006-11-01 |
Genre | : |
ISBN | : 9781405847070 |
E-Business and E-Commerce Management , 3/e Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. Companion Website with Gradetracker Instructor Access Card: e-Business and e-Commerce Management, 3/e
Author | : Garry Lee |
Publisher | : CRC Press |
Total Pages | : 261 |
Release | : 2014-07-28 |
Genre | : Business & Economics |
ISBN | : 1315762226 |
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 2440 |
Release | : 2016-03-31 |
Genre | : Computers |
ISBN | : 1466697881 |
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .