The Dynamics of Mass Communication

The Dynamics of Mass Communication
Author: Joseph R. Dominick
Publisher:
Total Pages: 628
Release: 1996
Genre: Social Science
ISBN:

An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.

The Dynamics of Mass Communication

The Dynamics of Mass Communication
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages: 636
Release: 1996
Genre: Social Science
ISBN: 9780070179967

This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.

Dynamics of Mass Communication

Dynamics of Mass Communication
Author: Joseph R. Dominick
Publisher:
Total Pages: 0
Release: 2011
Genre: Mass media
ISBN: 9780071221467

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.

The Dynamics of Mass Communication

The Dynamics of Mass Communication
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages: 0
Release: 2001-06
Genre:
ISBN: 9780072488968

Focuses on various aspects of the media - history, organization, ownership, economics, feedback, and career - with emphasis on ethics and the critical cultural perspective. This text also features a section on the impact of the digital age in each media chapter.

Outlines and Highlights for Dynamics of Mass Communication

Outlines and Highlights for Dynamics of Mass Communication
Author: Cram101 Textbook Reviews
Publisher: Cram101
Total Pages: 0
Release: 2011-04
Genre:
ISBN: 9781614618645

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780073378886 .